Etro Women Spring/Summer 2025 at Milan Fashion Week

Etro Women Spring/Summer 2025 / SS25 at Milan Fashion Week. ETRO IS THE FIRST FASHION HOUSE TO STREAM AN IMMERSIVE LIVE SHOW WITH APPLE VISION PRO

On Wednesday, September 18, select guests and clients will have the exclusive opportunity to experience the Etro Women Spring/Summer 2025 / SS25 runway show using the mixed-reality headsets by Apple. Always at the forefront of technology and innovation, ETRO will be the world’s first fashion house to broadcast an immersive live runway show using the Apple Vision Pro headset, a cutting-edge device that offers an entirely new way to engage with digital content, seamlessly blending augmented reality with the user’s environment.

After participating in the first Metaverse Fashion Week in March 2022 and launching the Al- driven Nowhere advertising campaign for Spring/Summer 2024, ETRO is once again pushing boundaries with its pioneering and experimental spirit, offering a select group of guests an interactive experience that bridges the physical and digital worlds.

Chosen guests will attend the ETRO show from a secondary location in Milan, where they will watch the immersive event while wearing Apple Vision Pro headsets. Simultaneously, headsets will be available for top clients in Asia, the Middle East, Europe, and the United States. After the event, these headsets will be available in ETRO flagship stores in Tokyo Ginza, New York, and Monte Napoleone, offering ETRO customers the chance to relive the show in an immersive format, including extra content, for weeks to come-creating a truly one-of-a-kind in-store experience.

Currently, the Apple Vision Pro technology has yet to be launched in Italy, with no official release date announced.

The ETRO event presents a unique opportunity for guests, as only those who wear the device will be able to relive the runway show by downloading and connecting to the app developed exclusively by MMN- IT Solution Provider of the Bechtle Group and the first Italian company to invest in a Spatial Computing Competence Center specializing in the development of native Vision Pro applications dedicated to companies and organizations worldwide in the B2B and Education worlds that want to build new ways of living and working. The app will also be released on official Apple stores in markets where Vision Pro is available.