MAREA Spring/Summer 2025 during Milan Fashion Week

MAREA Spring/Summer 2025 / SS25 during Milan Fashion Week

“Every act of creation is first and foremost an act of destruction.” PABLO PICASSO. Inspiration comes from the meeting of distant but complementary worlds: the iconic figures of Marcel Marceau, the cubism of Pablo Picasso, the retro charm of Brigitte Bardot, and the lively aesthetics of Japanese manga.

All this is reinterpreted in a contemporary key through the UPCYCLING technique, creating sustainable and unique garments. Vichy stripes and checks are at the center of MAREA SS25 collection, recalling not only the carefree and freshness of 1960s fashion, but also romantic and feminine details such as decorative bows and scallops that embellish the garments with a playful and chic touch.

The color palette ranges from delicate pastel tones to brighter, contrasting colors inspired by Harlequin’s costumes and the dynamic lines of Picasso’s cubism.

The visual aesthetics of manga add a modern and graphic dimension to the collection, with stylized silhouettes and accents that play between softness and strength, emphasizing a fresh and easygoing femininity. The choice of UPCYCLED materials is not only a tribute to sustainability, but also a way of giving new life to pre-existing fabrics, transforming them into modern, timeless garments. Lightweight fabrics with soft volumes give movement and fluidity, inspired by Marcel Marceau’s art of mime, while Bardot’s carefree charm is reflected in the seductive but never excessive cuts.

MAREA Spring/Summer 2025 collection is designed for a woman who loves to express her personality through a style that combines nostalgia, femininity and freshness, with a hint of irony and a contemporary sensitivity to sustainable fashion.

MAREA, born in 2023 from the vision of Giuseppe Della Monica, is a brand that fuses luxury, craftsmanship and sustainability. Born as an evolution of the designer’s stylistic journey, the brand promotes an innovative approach to fashion, where each garment is designed to be aesthetically refined and environmentally conscious.

Giuseppe Della Monica, originally from the Amalfi Coast, is a designer who stands out for his creativity and versatility. After training at the Istituto Europeo di Design (IED) in Milan, where he won the ‘Student of the Year’ award, he continued his professional growth with a training experience in Silicon Valley. His graduation collection, ‘Il Pranzo della Domenica’, caught the attention of Vogue Talents, marking the start of a path that led him to found his own fashion brand.