Phaeonia Spring/Summer 2025 / SS25 during Milan Fashion Week entitled Phaeonia’s Safari Chic.
A dream of Africa. The sound of silence. Sunrise and sunset merging. The desert and its endless, infinite view. And in the eyes, images of the architecture of Marrakesh, the freedom of getting lost in the streets of the Medina, the enveloping lights of Morocco, the Berber houses in that safari chic memory that becomes the voice of Phaeonia for Spring/Summer 2025. Where glamour blows lightly over the body like the warm wind of the desert.
Exploring, telling, living. It is a journey to discover one’s own being starting from the heart of Phaeonia. From her woman and from that DNA that is a seal of style, that obsession with the masculine shirt reinterpreted to become a sharp new femininity. Transforming itself into the totem element of the safari wardrobe. The shirt evolving into a sophisticated safari jacket and a versatile waistcoat, perfect for pairing with bermuda shorts and elegantly loose trousers. An evolution towards a dress that is just designed to caress the silhouette. Or creating a slipped chemisier for that transversal, day into evening approach. In pure Phaeonia style, they look at a day-to-night aesthetic.
Vision one of a kind. Clean cuts, essential lines, refined but sharp look. Oversized volumes to give airiness and couture sophistication. Geometric precision blends with those unique details that make a garment, of apparent simplicity, special. Cotton voile with sequin yokes to pay homage to Moroccan garments. Embroidered micro tops in a play of light reflections. A wet effect, created with sequins blocked with a thread cross stitch, in transparent white. A diluted watercolor like a dripping brushstroke of color to reveal a pictorial pattern also on the new swimwear. In a palette Phaeonia SS25 that enhances natural emotions of terracotta, khaki, light green and mauve.
About the brand PHAEONIA, the name of a flower that encompasses two souls: the purity of white and the opulence of colour. The couture shirt brand founded and designed by Francesca Mambrini was bom from a mix of cultures and disciplines. Timeless pieces to be collected like works of art. Design elements that dress without the need for anything else. Fabric architectures hand-made in Italy, from block colour silks like pop paintings to sculptural white cottons. The eye is captured by the silhouettes in an alternation of soft shapes that embrace the body and constructions that transform it. Shapes that can be moulded like clay, that can dress and enhance any figure. Details of refined craftsmanship in every single style: the precious materials are treated in the ateliers by skilled tailors, the seams and cuts represent the hidden treasure of these couture constructions, the result of knowhow that only Italian production can guarantee. PHAEONIA is distributed in major retailers worldwide.
All images Phaeonia Spring/Summer 2025 / SS25 by Phaeonia