Sunnei Spring/Summer 2025 at Milan Fashion Week

Sunnei Spring/Summer 2025 / SS25 at Milan Fashion Week, the brand celebration 10-year in Fashion Industry. This 10-year anniversary show had been teased in past days announcing the theme “10 Feel like 100”, which came to life on the runway with the feature of older models.

To explain what they mean by “10 feel like 100”, SUNNEI’s founders said: “over this decade we’ve traveled through time to the point of losing all sense of it.” So this season the point is about distortion of time. 10 years that feel like 100, reflected in the Spring/Summer 2025 collection, because this is SUNNEI at its most stylistically mature. SS25 is a symphony of SUNNEI’s codes—a powerful declaration in bold colors, stripes, and signature volumes that have appeared season after season, but have never felt as precise as they do now. These pieces are snobbish, explosive, detached from any so-called trends. They’re macro and it’s about creating “smart wear”.

Sunnei SS25 show at the location where was Lia Rumma gallery in Milan, an ode to the community of creatives and artists around the brand. The show spans two floors, so its pace is slower than usual—but the guests are already here. What can they do, leave before it ends? The music follows this flow: it starts fast, then drops to 100 BPM, an attempt to slow time, if only for a moment. The print series of the season features women faces drawn by Marylène Fantoni (co-founder Loris Messina’s mother) in the 1980s which were then set in a futuristic dystopian background.

On the runway of Sunnei Spring/Summer 2025, presented the second SUNNEI x CAMPER collaboration, whose name is T100 Pelotissima. Four shoe styles playful in their color combinations and featuring an innovative double-sole design. The T100 Pelotissima is a carefully designed style that hits the sweet spot of what we want in a shoe—wearability, aesthetics, and attention to detail.