Pairi Daeza Spring/Summer 2025 at Milan Fashion

Pairi Daeza Spring/Summer 2025 / SS25 at Milan Fashion entitled THE URBAN NOMAD.

For the Spring/Summer 2025 season, PAIRI DAEZA’s creativity is channeled into pieces that blend effortless elegance with practicality, ensuring you stay chic and comfortable whether you’re enjoying yourself at beach parties, delighting in the food and cocktails at poolside soirées, or exploring the urban landscape by navigating bustling city streets or wandering through picture perfect gardens.

Grounded by eco-responsible pragmatism, nomadic romanticism and poetry infuses a range of garments, where clean occidental cuts are stitched together with chinese details to create contemporary and versatile pieces that embrace different occasions and morphologies.

Made in Italy, where the brand is based, but fueled by dreams of ancient Persia, the collection is produced in collaboration with small, marginalized communities of artisans living in Iran. The aim is to generate revenue streams for these craftswomen and men, while rejuvenating traditional Iranian crafts.

The colors of Pairi Daeza SS25 collection recall the tender elements of the season, from spring blossoms and sky full of stars to the summer sand and sea. The fabrics used are pure, high quality, natural, cruelty-free, and are either hand-woven by Iranian artisans from Yazd and Gorgan or upcycled through collaboration with premium Italian fabric suppliers and stockists.

‘Khusduzi’—metallic hand-embroidery from south of Iran decorates sheer cocktail styles made of cotton tulle; mirror crochet handmade by Baluch women adorns linen suits and dresses; hand-woven cotton suits are embellished with small mirrors and geometric motifs that are hand-embroidered by craftswomen in north of Iran; floral patterns are hand-printed in Esfahan through ‘Ghalamkar’ technique on delicate cotton chemisière and pantaloons, denim suits and jersey tops; graphic bags and accessories are made through complex wood and brass marquetry (‘Khatam-kari’ in Persian); and essential pieces in Ikat fabric, an 800-year-old art hand-woven in Yazd, construct the right color palette for cheerful spring days.

Defining the contours of a new ethical fashion brand without borders, Pairi Daeza Spring/Summer 2025 wardrobe, with its quiet power, sends a message of hope and passion for a new generation of dreamers who care about human stories everywhere in the world.

About the Brand, Behind PAIRI DAEZA stand two Iranian sisters, Yasaman and Nastaran Rezaee, who are looking to change the image of Iran and reclaim the country’s endangered heritage for a new future, through collaboration with small, marginalized communities of artisans living in Iran. The label’s moniker, PAIRI DAEZA, means “walled garden” in ancient Persian. Persian gardens are so exceptional that the term “Pairi Daeza” became a loanword and shaped the concept of godly paradise in many languages, including the European ones. Centered on timeless urban pieces imbued with symbolism, the brand’s wardrobe fuses European fabrics, modern cuts and ancestral Iranian artisanal techniques, lovingly crafted on the wings of diversity, self-expression, freedom, inclusivity and sustainability. Slow processes are at the core of the PAIRI DAEZA universe, developing collections with a mindful approach to the people who make them, as much as to the wearers of the clothes and Mother Earth herself.