Les Benjamins Fall/Winter 2024 Just Launched

Les Benjamins Fall/Winter 2024 Just Launched with introduce Campaign Eastern Punk!

For Fall/Winter 2024, Les Benjamins, under the creative guidance of Bünyamin Aydin, embarks on a contemporary odyssey through Eastern narratives with a presentation set in Istanbul. This latest collection delves into the ancestral roots of Turkish punk, fusing heritage elements with modern silhouettes while paying homage to the legendary Tünay Akdeniz, a maestro of Turkey’s 1970s punk scene.

Titled Eastern Punk, Les Benjamins FW24 collection masterfully weaves history and rebellion, entwining the intricate tapestry of Turkish culture with the unfiltered essence of punk. It draws inspiration from ornate patterns and age-old tales woven into Turkish heritage, infusing them with the vibrant spirit that defines punk’s core.

This season’s line-up pushes boundaries, venturing into the realm of gender-fluidity through audacious silhouettes adorned with distressed finishes and fearless asymmetry. A vivacious color palette spans from vivid pinks and yellows to blazing reds, seamlessly blending with deep purples, opulent burgundies, and sleek blacks, creating a dynamic smörgåsbord of contrasts. Trompe l’oeil details are skillfully employed in outerwear, meticulously tailored to showcase classic Turkish patterns, and in printed denim that cleverly masquerades as supple leather. Pleated skirts, diverse in length and fabric, are thoughtfully crafted to be embraced by individuals of all genders.

Les Benjamins FW24 / Fall/Winter 2024 collection’s visual narrative artfully intertwines a medley of influences, from the cut-and-paste aesthetics of punk album covers to the graceful allure of Turkish calligraphy, ancient carpet motifs, and Eastern symbols. Adorned with iconic punk elements such as studs, zippers, and unraveled textures, the Fall/Winter 2024 collection unites nostalgia with the electrifying pulse of the underground music scene. For instance, patchwork embellishments feature on drainpipe jeans and suiting, as well as leather ensembles adorned with safety pins, all evoking the defiant mood of punk.

Beyond being mere garments, Eastern Punk offers a sartorial epiphany that bridges the traditional and the avant-garde, inviting you to embark on a transformative exploration deep into the heart of rebellion. Now, march to the beat of your own cross-cultural drum.

“Once you reconnect with your roots and the origins of how music genres started in your hometown, only then can you continue building new movements. I wanted to reintroduce these Turkish cultural treasures to the youth.” Bünyamin Aydin, creative director.

“Our focus is on creating pieces that can be enjoyed by all genders, and there’s nothing more rewarding than to be able to share our rich underground music community with the world.” Lamia Al-Otaishan Aydin, womenswear design director

ABOUT, Les Benjamins is an Istanbul-based platform – encompassing a retail space and lifestyle brand for menswear and womenswear – founded in 2011 by Bünyamin Aydin. Les Benjamins’ apparel collections are currently stocked globally in doors like Harvey Nichols, Antonioli, Saks 5th Avenue and more. Les Benjamins started humbly with 30 printed T-shirts, a project which later garnered Aydin an invitation to Mercedes-Benz Fashion Week Istanbul, and later Milan Fashion Week. For SS17, Les Benjamins made its runway debut during Paris Fashion Week. Les Benjamins represents a vision of the contemporary East. “We are a platform of how we want the East to be today,” notes Aydin. Les Benjamins’ range finder logo speaks to perspective, and how the brand interprets the East from a unique point-of-view.