Marine Serre Release FW24 Ground Control Campaign

The Marine Serre FW24 campaign reconnects with the core brand values of spirituality, freedom, and nature, weaving together a rich narrative and a refined design language. In harmony with the Ground Control show, the campaign creates a twilight space where reality and fiction blur.

Five Renaissance and beginning Flemish-inspired paintings set dramatic scenes. We discover an MS etnic waving silk-scarf flags of utopian nations, leaving their industrial habitats to celebrate an angel of mercy through a mystical ceremony, setting a meal in a never-ending field and finding shelter in abandoned vehicles.

Spirituality is subtly conveyed through the recurring All Over Moon logo on jersey and sensual airbrushed leather pieces worn close to the skin. Innovative designs are crafted from soft, regenerated fabrics like satin, contrasted with a vibrant red moire, alongside timeless tailoring. Upcycled t-shirts are enriched with delicate lace, while the collection highlights prints such as a trompe-l’oeil python pattern and floral jewelry print, adding a refined elegance that bridges the past, present, and future.