XULY.Bët Spring/Summer 2025 / SS25 at Paris Fashion Week entitled Enjoy
Preamble: XULY.Bët’s ENJOY show took place yesterday Tuesday 1st of October 2024in the Passage du Sentier, an emblematic place where all fashion designers used to meet. This place, rich in history, was the crucible of Parisian fashion and saw the birth of many landmark creations.
XULY.Bët chose this space to present XULY.Bët Spring/Summer 2025 / SS25 collection in an authentic, unadorned way, echoing this vibrant history.
Tribute: We’d like to pay a heartfelt tribute to Corinne Cobson, a great figure in fashion who left her mark on her era through her talent and audacity. Her creative spirit and avant-garde vision continue to inspire new generations of designers. With this show, we honor her memory and her indelible impact on the fashion industry.
Pioneer of upcycling: XULY.Bët is recognized as one of the first designers to introduce upcycling to the fashion world. A forerunner in the field, XULY.Bët founder Lamine Kouyaté has always emphasized the recovery and transformation of existing materials to create unique, original and avant-garde pieces. From the outset, he infused his designs with a sustainable and responsible approach, long before environmental awareness became a fashion trend. His work continues to influence today’s designers, reaffirming his pioneering role in materials reuse and upcycling.
All images XULY.Bët Spring/Summer 2025 / SS25 by XULY.Bët
Credit to
Founder & Creative Director Lamine Kouyaté @xulubetofficial, Creative Production Nalini Cazaux @naliniparis @coolhuntparis, Executive Production Joa Jappont @joajap, Production Assistant: Athénais Merab @callmepoussin, Stylist Apolline Coquet @apollinecoquet & Joa Jappont @joajap, Show Casting by Team XulyBët, Press Relations Stephanie Veuriot @autrementpr, Special support by @clammag, Photography & Video Team XulyBët, Photographer Marc Baptiste @marcbaptistephoto, Photographer XulyBët campaign Alex Aikiu @alexaikiuphotography, Team Photographer (Alex Aikiu) Kathelia Jones @jones.paris.studio, Team Photographer (Alex Aikiu) Serena Haller @serena.haller, Team Video Show & Photo Tremplin Numérique Marcela Perez @tremplin.numerique, Beauty Team Hair Stylist David Mallett @davidmallett, Makeup Artist Mayia Alleaume @sweetmayia, Nail Artist Sophie Adam @sophieanailartist, Music & Sound Sound Album Alix Ewandé @alixewandethedogcollar, XulyBët sound & mix @Gordoncyrus, Partners & Locations Hotel Du Sentier: Charlotte Castro @hoteldusentier, Shop Better Than Cream Tessa Azzarone @betterthancream, Merci à Lamine Kouyaté & toute l’équipe XulyBët ❤. Special thanks to all of our wonderful partners for their contributions to this collection.