Hannah Shin Spring/Summer 2025 / SS25 at Seoul Fashion Week with the Theme is GHOST PARTICLE.
The theme of Hannah Shin Spring/Summer 2025 / SS25 collection is ‘GHOST PARTICLE’, which is based on quantum mechanics and is inspired by the fact that if you look closely, all particles interact. Formatively, we plan to express the entangled, overlapping, and fused silhouettes of various materials. Semantically, all objects, including humans, the environment, and technology, interact with each other and are connected, suggesting that sustainable development is possible when this is respected and acknowledged.
Hannah Shin Spring/Summer 2025 / SS25 collection plans to introduce fashion products incorporating PolyJet 3D printing technology through collaboration with the Korean branch of STRATASYS, the world’s largest 3D printing company. It is a new technology that can be attached directly to fabric to create embroidery in various colors in a sustainable way without wasting clothing. We also plan to utilize large-scale FDM 3D printing technology and laser cutting technology in harmony with traditional handcraft techniques such as leather molding, silk screen, and weaving. Key materials include polymer fabrics, biodegradable materials, and upcycled leather.
This runway of Hannah Shin Spring/Summer 2025 / SS25 be decorated in depth through collaboration with BC Lighting, a leader in luxury interior lighting, and particle artwork by 3D graphic artist Park Hyun-ho. Through this project, we aim to present a harmony between tradition and the future through the convergence of technology, which is the brand’s main value.
All images Hannah Shin Spring/Summer 2025 / SS25 by Hannah Shin. Credit to: Venue DDP Seoul, Creative Director Hannah Shin @hannahshin_designer, Collaboration STRATASYS. @stratasys (World’s Biggest 3D Printing Company), Production THEMODELS @themodels_pd, Hair & Makeup OMIN @ominbeauty, Models: @kplus__official @evermodels @crews_agency @jsagency.kr, Sponsor Seoul Metropolitan City @seoulfashionweek_official.