Hotel Louis As Part of the MAD Event and the BEL PRIZE 2024
As part of the MAD event and in celebration of the BEL PRIZE 2024,Hotel Louis unveiled on November 28th, a collaboration with the luxurious THE HOTEL Brussels: a 100 x 100 cm silk scarf, made in Italy, depicting a hotel room with its iconic view of Brussels. The vibrant colors, a signature of the brand, blend seamlessly with the elegance and refinement of The Hotel, creating an exceptional piece.
Hotel Louis : Reinventing the Silk Scarf. The fusion of creativity and textile, a unique and contemporary experience. The concept is A silk scarf as a creative playground
Louis Appelmans, true to his expertise in colors and patterns, transforms each scarf into a unique, playful, and poetic illustration. The silk scarves come in three sizes, all featuring a discreet buttoning system inspired by classic shirts, allowing for easy assembly. This system offers maximum flexibility and opens the door to countless possibilities for use and combinations, redefining the traditional object. These pieces can be worn fluidly and versatilely, both as fashion accessories or as full garments. Each scarf is hand-illustrated by Louis Appelmans and then meticulously printed on 100% Italian silk twill, a fabric renowned for its durability and sheen. The creation process, from hand-drawing to digital printing, guarantees optimal quality and perfect fidelity to the original designs. Each scarf becomes a work of art in itself, a unique piece with a rich story and strong visual identity.
About the brand, Hotel Louis is a true creative playground where the traditional silk scarf transforms into a Modern, bold piece. Founded in September 2023 by Louis Appelmans, the brand reinvents the classic silk scarf into an object that is artistic, timeless, and modular, blending innovation with craftsmanship. The concept of an imaginary hotel lies at the heart of Hotel Louis’s identity.
The silk scarf, with its infinite colors and poetic patterns, becomes the canvas for an entire universe: the world of an imaginary hotel. The hotel is drawn out through each scarf, with every illustration becoming a new room in this dreamlike space. Through these creations, Hotel Louis turns the silk scarf into a modular puzzle, where each piece tells a story.
The Hotel Louis collections continuously evolve: with the creation of each new scarf, a new room appears in this ever-expanding hotel. This playful and evolving approach transforms the silk scarf into more than just an accessory, making it a true form of artistic expression, ready to adapt and reinvent itself according to the desires and inspirations of those who wear them.
Each silk scarf created by Hotel Louis becomes an additional piece in the brand’s imaginary hotel. Each new illustration adds a new dimension to this constantly evolving space, and the possibilities for combining the scarves are endless, thanks to an innovative buttoning system. This unique process allows the scarves to be assembled and customized, while ensuring a flawless visual result.
About the designer, Louis Appelmans is a designer with an impressive trajectory. A graduate of the prestigious La Cambre School of Design, he distinguished himself early on as a finalist in internationally renowned competitions such as Sangue Novo at Lisbon Fashion Week and International Talent Support in Italy. His career has been marked by collaborations with major fashion houses such as Kenzo, Acne Studios, Y/Project, where he worked as a designer, as well as luxury brands like Louis Vuitton, Loewe, and Dior, where he worked as a couturier.
All images Hotel Louis As Part of the MAD Event and the BEL PRIZE 2024 by the brand. PR Agency Autrement PR Paris.