Pronounce FW25 at Milan Men’s Fashion Week

Pronounce FW25 / Fall Winter 2025 – 2026 at Milan Men’s Fashion Week entitled Romantic Sharpness

PRONOUNCE Workshop officially launches our first handmade custom service – made to measure, starting the brand’s customisation service. For example, guests can customise the choice of jade details on clothing, including material, colour, and tailor to measure size matching.

Essence of Pronounce FW25: Hidden Weapon, Gentle Warriors; Swordsmen, Blood / Desert; Cold weapons / Tear, Flavour of Romance; Spiralling upwards, Asymmetric Arcs, Thick Rope Weaving, Armours / Conch; Second Skin, Neck protection, Friendly distance.

Pronounce FW25 / Fall Winter 2025 – 2026 collection, on accessories, co-creation with artist Lu Zheng on the wooden rounded shaped conceptual bag and the creative team 998E on conceptual sunglasses. Show soundtrack is by artists Zheng Ke, 1334 and Jie Shi.

Details of Pronounce FW25 / Fall Winter 2025 – 2026, Continuation explore on the 3D rope element – Hand – knitted and woven – tailored wool – cashmere knitted Contemporary Mao Suits and tailored knitted suit sets. Natural stone buttons (such as White Jade, Gray Agate, Tiger Eye, Black Obsidian, Rock crystal Quartz, etc.) are inlaid into contemporary Mao Suits and tailoring suits. The multi layered piece on shoulder and the ruptures on the garment imply the incomplete modern society.