Slowear Men FW25 / Fall Winter 2025 – 2026 at Milan Men’s Fashion Week entitled THE NEW MODERN.

A perfect balance between a past that represents heritage, skill, experience and characterization, and a present composed of renewal, a desire to set a new direction, aware of one’s roots.

This is how the new season by Slowear is presented, in the name of great innovation for the group. In fact, starting from FW25, Slowear is initiating a process of rebranding towards a monobrand, resulting in relabelling the group’s products so that they all bear the Slowear brand. A choice that is part of the desire – already pursued by the company in recent seasons – to talk increasingly about an integral and uniform range, a total look by Slowear that can challenge international brands by bringing the added value of timeless quality and a more comprehensible price point to a conscious consumer. But it is also a strong and consistent response to the group’s desire to talk increasingly about what lies beyond the products on offer, and to make the philosophy behind the clothing range more incisive and meaningful.

In fact, the name Slowear expresses a lifestyle concept aimed at good living, enjoying one’s passions, and is parallel to the idea of wearing a timeless product that is destined to last a long time, and is responsible and attentive to the world we live in.

“This rebranding process, which focuses on Slowear, is a natural and necessary step to consolidate our identity first and foremost, but also to communicate our values of authenticity more effectively and to better address market challenges,” said Piero Braga, CEO of Slowear.

The Slowear Men FW25 collection is strongly inspired by a very simple concept that is also capable of imparting strong change: the “New Modern”, where by new we mean renewal of the company’s solid heritage, to give it new lifeblood. Models and fabrics from the company archive therefore find unprecedented space, for a timeless modern concept.

Slowear Men Fall Winter 2025 – 2026 / FW25 collection is condensed into four wardrobes, creating a cohesive thread between the different garments. These four stories summarize a virtual ideal journey for our customer’s season – from the lightweight, high-performance fabrics for the beginning of the season, to the garments dedicated to days on the mountain snow.

The elevation of matter and return of colour are the highlights and elements in common between the different facets on offer. A radical choice that focusses on the highest quality fabrics, with strong, recognizable, textural and three-dimensional weaves. All accompanied by elegant and courageous colour combinations.

Three special projects span the wardrobe.

Exploration of the MODERN TAILORING concept continues. A real challenge: bringing haute couture to models normally intended for the more casual wardrobe.

This Slowear Men FW25 / Fall Winter 2025 – 2026, the capsule is enriched with outerwear, such as the brand new ‘Primo’, a bomber jacket with attractive lines, or the all-Slowear version of the Loden, offered in brand new shades of colour (such as sage green).

In line with previous seasons, THE EARTH CAPSULE in FW25 has ample space: delicate and refined dyes are made using natural powders extracted from minerals and sediments. The result is a responsible garment, enriched with a unique and original appearance.

Finally, the TRAVEL PACK – a new project designed to simplify life for frequent travellers, but also for those who want a convenient wardrobe that is easy to combine: 5 trousers (cargo, slim fit, seamless, jogger pants, and to finish, regular fit) and 4 tops (a blazer, a double-breasted jacket, an overshirt and a bomber jacket) can all be combined because they are made from the same fabric and in the same colours. A very wide range of style combinations, designed for the various situations encountered in the course of a day. The same trousers can be used for business occasions by combining them with a blazer, informal meetings by replacing the blazer with the blouse, or moments of leisure by combining it with the bomber jacket.

The Travel Pack includes a selection of ‘urban cycling’ garments made with details designed for the smart city experience: everything hides a dual function (such as the blazer with reflective details or the elastic trouser straps that protect against being ripped or broken while pedalling). The materials combine fine luxury fibres with technical fabrics to create high-performance garments (windproof, crease-resistant and waterproof).

All images Slowear Men FW25 / Fall Winter 2025 – 2026 by the brand. PR Agency Purple PR.