Coperni Pre-Fall 2025 / FW25 at Paris Fashion
We kind of returned to the dawn of the internet for this Coperni Pre-Fall 2025 / FW25 collection – a time when youth gathered in garages and other converted basements to escape the real world and dive into the virtual one. Apprentice hackers, geeks, and other outsiders are honored in this campaign, infused with a sweet nostalgia yet strikingly modern.
For the first time, Coperni features boys in its Pre-Fall 2025 campaign, the friend team gathers in a basement to play games) to surf on the web, or hack. For his fashion first step, Baptiste Exarchopoulos joins the Coperni player’s team, embodying the unisex spirit of the collection alongside the music producer Sega Bodega, and the models Heija Li, and Freya Nutter. All Together, they chill from couches to game rooms, moving from consoles to computers in this basement bunker they’ve claimed under the watchful eye of the photographer Stuart Winecoff.
Coperni successfully merges popular culture, technology, and elegance in a collection with cinematic accents reflecting a sensual and techno-chic universe. From Hackers to Resident Evil and from Tomb Raider to WarGames the campaign pay tribute to those movies which shaped the imagination of a whole generation.
Details of Coperni Pre-Fall 2025 / FW25, Ubiquitous details recall the hybridization of the real and virtual worlds; half adventurers and half nerds, the Coperni y@uth adorn themselves with backpacks, multi-pocket pants, and jackets to face the outside. They tie sweaters around their waists or sling them ever dresses, they deconstruct their poles, and mix outfits as they please, carrying an array of gadgets thanks to technical pockets cleverly integrated throughout the garments.
A key element at Coperni, the belt twists and turns like the tangled cables of computers, becoming a strap one moment and a garter the next. It takes on the form of a harness in a sophisticated version worn over a trench coat, a skirt, a pair of jeans, or even under a dress.
Coperni continuously weaves poetry throughout its collection, here the «C» logo that becomes a necklace that subtly holds the dress. Bionic flowers made from electrical wires grace the pants, adding a touch of futuristic romance. The collection also embraces a form of a bittersweet nostalgia, a nineties vintage spirit throughout the Prince of Wales ensemble and with the bright yellow leopard print, it brings a splash of light and reminds us that those kids can go wild.
The Coperni Prefall 25 collection pays vibrant homage to the youth of the digital age and to the one of today!
All images Coperni Pre-Fall 2025 / FW25 by the brand. Credit to: Talents Heija Li, Freya Nutter, Sega Bodega and Baptiste Exarchopoulos, Photographer Stuart Winecoff, Creatives Kevin Tekinel & Charles Levai, Styling Helena Tejedor, Hair Karim Belghiran, Makeup Aurore Gibrien, Set Designer Sati Leonne Faulks, Press Lucien Pagès Communication