Bluemarble Fall/Winter 2025 at Paris Men’s Fashion Week

Bluemarble Fall/Winter 2025 – 2026 / FW25 at Paris Men’s Fashion Week entitled «Le quatre heures»

For Fall/Winter 2025 – 2026, Bluemarble invites its audience to enjoy the beloved French tradition of “le goûter,” usually savoured at 4 in the afternoon. Inspired by the intergenerational ritual that Anthony Alvarez Graff grew up celebrating in the countryside – the beignets and hot chocolate lovingly prepared by his grandparents, and the friends and family who would gather to share pastries and stories – the show transports the Bluemarble audience inside his favourite child-hood memories. “Le quatre heures is this loving moment when time stops and people come together to share something special,” explains Alvarez Graff. “It is also when my mother instilled in me my curiosity for different cultures: of never forgetting your roots, but always being open to the world.”

That paysanne, nostalgic sensibility is translated through Bluemarble FW25 collection itself, where souvenirs of the countryside and eclectic eras are collaged to become transformed anew. Like pieces handed down through generations, or borrowed from a beloved family member’s lifelong wardrobe, seventies-style washed jersey T-shirts printed with sun-bleached graphics are layered beneath generously proportioned, vintage-inflected motorcycle jackets; voluminous poet shirts tucked into lace-embellished tracksuits; tailoring deconstructed, gently oversized or rendered in saturated velour. Fleece hoodies and argyle knits are imbued with a cosy, cocooning energy, suited to afternoons spent in the great outdoors, while latex-edged quilted blankets, sparkling with jewellery-box crystals, appear as sweeping overcoats.

Details of Bluemarble FW25 / Fall/Winter 2025 – 2026 The intricate craftsmanship key to the brand remains omnipresent throughout: straight-cut jeans appear with hand-embroidered, beaded belts; durable canvas jackets stitched with childlike stars; cardigans intarsia knit in contrasting colours to give the illusion of time-worn fabric. The bead-fringed lamps of countryside cottages appear as decoration on shearling neck warmers and leather trousers; denims embroidered with delicate, sparkling florals or pierced with metal rings. A new runway partnership with UGG – the Ascot slipper, with a Vibram sole – is embroidered with beaded leaves: the lines between outdoors and inside wilfully blurred.

The trips Alvarez Graff would take around the world with his mother, and the fridge magnets they would collect on their adventures, are also memorialised through patches applied to tunics, hoodies and denim. “My mom gave me this love of adventure: a boundless curiosity for the unknown and, more importantly, taught me to cherish the fleeting moments you share with people along the way,” explains Alvarez Graff. “That connection is what “le goutêr” is all about – and is what is really at the heart of Bluemarble.”

Held in a showspace decorated as a familial living room, with pastries created by Mory Sacko served for all those in attendance, the show presents an homage to the essence of Bluemarble: a community spirit and cultural exchange. Through le quatre heures, the everyday is made ex-traordinary – and, at Bluemarble, everyone is invited.