JACQUEMUS SS25 at Paris Men's Fashion Week

JACQUEMUS SS25 / Spring Summer 2025 at Paris Men’s Fashion Week Couture entitled « LA CROISIERE ».

As the House returns to the Paris Fashion Week calendar, “LA CROISIÈRE” puts forth a vision of JACQUEMUS as though it has existed since the 1950s, revisiting imagined codes from the past through the lens of today.

In those earliest years, a JACQUEMUS voyage from Paris to America, a designer crossing the Atlantic to introduce his couture creations to new clients. Drawn to the post-war optimism and the embrace of French fashion, to the outward elegance of Hollywood films, to rising stars such as Marilyn Monroe, to a popular culture that would have appeared unique from afar.

Transcribing these influences in a current context and as the first-ever fashion show to be filmed entirely on Apple iPhones. JACQUEMUS SS25 / Spring Summer 2025 collection is characterised by mid-century silhouettes revived as dressed-up constructions with an everyday ease. Geometries are softened – contoured hourglasses dresses in crisp cotton poplin, shapely jackets with refined Ovalo curves, dropped waists giving way to fluted tulle skirts, moulded busts protruding with smooth, sculptural dimensions. Gauzy white organza, figure-skimming knits, stiff indigo denim, and animal stripe or banana-patterned are chic and sleek in statement. Flocked polka dots and hand-painted stripes introduce arty treatments. Men’s looks are clean-cut, polished and sporty: double-breasted jackets, twisted bowling shirts and trim-waist pants that trace an athletic body. A slim windbreaker is assembled in paper-thin leather while suede jackets worn over polo shorts nod to archetypal American sportswear.

The convergence of traditional and contemporary artisanal techniques are reflected in hand-painted organza, fibrous raffia tightly embroidered as a textile, and ostrich feathers embroidered into swishy volumes by Lemarié. The palette is high contrast and photographic in ecru and black with accents of red, orange, cactus green and soft banana yellow, now a JACQUEMUS signature.

Accessories such as tulle tennis shoes or “Le Calino” in satin extend the ensemble, while a cabas tote in basketball-inspired orange grainy leather, banana pointy woven kitten heels and “Le Turismo” in faux ostrich lean more whimsical. Essentials become escapist as bags are filled with trompe l’œil croc-stamped milk cartons, an umbrella, a box of frites and more bananas, all rendered in leather. The JACQUEMUS SS25 / Spring Summer 2025 show also debut a first look of the latest “JACQUEMUS + Nike” collaboration, a reimagination of the Nike Moon Shoe, the first trainer designed with the Waffle sole and released in 1972.

the brand unveil an innovative approach to capturing live fashion shows utilizing the professional camera system on iPhone 16 Pro Max. Exclusively captured on iPhone, THE LIVE VIDEO be rendered in cinematic slow motion using 4K120 fps Dolby Vision recording, complemented by runway photographs and close-ups achieved through the 5x Telephoto camera. A specialized installation at the venue will seamlessly integrate iPhone into the scenography, providing guests with an interactive experience.

In this way, JACQUEMUS SS25 / Spring Summer 2025 “LA CROISIÈRE” merges past and present, resulting in an intimate depiction of enduring French style that sees beyond the horizon. For while JACQUEMUS has come a long way over 15 years, this is a brief history relative to the oldest French Houses. Each collection thus provides an occasion to reaffirm the brand’s singular identity, enriching a heritage that is being written in real time.

ABOUT JACQUEMUS, JACQUEMUS was founded by Simon Porte Jacquemus in 2009 in Paris, France. Dedicated to the memory of the designer’s late mother, a passion for culture inspires the JACQUEMUS ready-to-wear and accessories collections for men’ and women’ that reference a French way of life and universal gestures of beauty: from fine art photography to the decorative arts, cinema, painting and sculpture.

Throughout the years, JACQUEMUS has staged runway productions in such unexpected locations as a Parisian swimming pool or inside the Musée Picasso, winding through a lavender field in Provence or a wheat field outside of Paris, a salt marsh in the Camargue, a beach in Hawaii, and at the Château de Versailles.

Today, based in the 8th arrondissement of Paris, JACQUEMUS is an independent fashion house with over 300 employees. Well known for its fast growing digital presence and its worldwide business spread, JACQUEMUS has hosted novel retail experiences around the world, before opening the first permanent flagship store of the brand at 58, Avenue Montaigne in Paris in 2022.