Y-3 Spring/Summer 2025 / SS25 Campaign just Launched entitled A Moment in Time

Two heroes, defined by time. Noah Lyles and A$AP Nast. The fastest man on the planet meets a true original. For the label’s Spring/Summer 2025 campaign, Y-3 continues its road trip across America, this time in the City of Angels, for a meeting of two iconoclastic individuals.

A story of time in flux, Y-3 SS25 / Spring/Summer 2025 campaign finds Noah Lyles fresh off his world-beating summer feats and A$AP Nast, locked into the creative process, in one of the industry’s most legendary studios. Captured through the lens of famed image-maker, Rennell Medrano, at the campaign’s core is a rich cinematic film which follows the two leading figures as they move across Los Angeles. As the film reaches its climax, Noah Lyles and A$AP Nast meet on a rooftop for a face to face encounter that is captured in a set of striking still images.

Adorned in apparel pieces from Y-3’s seasonal collection and footwear including the the Y-3 REGU, the Y-3 NIZZA HIGH, and the Y-3 STAN SMITH VELCRO, the two cultural icons encapsulate the enduring spirit of the brand. Two men of our time. Defined by time. A Moment in Time. Y-3’s Spring/Summer 2025 campaign launches on February 6th 2025.

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All Images Y-3 SS25 / Spring/Summer 2025 Campaign just Launched by Y-3. Campaign Credits : Talent Noah Lyles @nojo18 A$AP Nast @asapnast / Photographer and Director Rennell Medrano @renellaice / Stylist Robbie Spencer @robbiespencer / PR Agency Radical PR Paris.