Andrej Gronau FW25 / Fall Winter 2025 at Berlin Fashion Week
What treasure lies in that which none would seek? What holds value when value it lacks? What wonders exist in the unseen and the untold? What beauty thrives in what lacks perfection? What essence lingers in what time has passed by? What is sacred in what others neglect?
The enchantment of beautiful, seemingly purposeless objects challenges conventional notions of worth. These items—be they charming trinkets, heirloom treasures, or quirky decor—serve as powerful expressions of self. From some might neglected, these objects transcend material worth, becoming vessels for meaning, memories, and personal expression.
This season, we invite you to take a second glance. Inspired by Bric-à-Brac and Objet d’Art, Andrej Gronau FW25 collection delves into the intimate world of collected treasures—those objects we gather and cherish in our domestic spaces. Wrinkled metallics transform into ornamented jackets, delicate knits mimic paper ribbons, and intricate patterns echo the nostalgic charm of vintage decor. What once seemed childlike and curious now emerges as an evening wardrobe ¬ lled with playful sophistication.
In the realm of Andrej Gronau FW25 / Fall Winter 2025 collection, this wardrobe invites introspection while textures and colors—faded and bright, shiny and matte, hairy and smooth—interact, painting a vivid portrait of the wonder we once held in childhood—seeing objects simply for their being and beauty.
Details of Andrej Gronau FW25 / Fall Winter 2025, Oversized collars, reminiscent of antique ¬ gurines, blend Victorian drama with contemporary aesthetics. Furry textures recalling stuffed toys highlight the nostalgic richness of cherished objects, while star-shaped cut-outs draw from the playful, tactile quality of juvenile craft. Evoking a fantasy of dress-up, voluminous shapes like puffy sleeves and ared dresses are counterbalanced by clean, utilitarian tailoring.
By juxtaposing faded and shiny, childlike and re¬ ned, rough and smooth, this collection celebrates the beauty of imperfection, inviting introspection about the sentimental worth of objects and rummage as vessels of memory and self-expression.
The glitter of rhinestones, the delicate shine of tinsel or fake pearls evoke a visual nostalgia unburdened by financial value, as their allure lies not in their utility but in their ability to evoke an immediate, emotional response—reminding us that beauty is not bound by purpose or value, but by the simple joy it sparks within us.
The Runway Soundtrack is an Original Track inspired by and made for the collection theme, written and composed by music artist and producer Rui Ho exclusively for our AW25 collection. J.F. Schwarzlose est. in 1856 is a German perfume-manufacturer. The fragrance on the runway embodies a distinct collection vision inspired by nostalgic childhood memories and Dressing Up — such as experimenting with parental clothing, perfumes, and makeup—symbolizing the transformative journey from childhood to adulthood.
All images Andrej Gronau FW25 / Fall Winter 2025 by Andrej Gronau. Credit to : PR Agency Reference Studios, Photographer runway Finnegan Koichi Godenschweger, Photographer Backstage Harry Miller.