UGG® Join Intervention Event at Berlin Fashion Week FW25

UGG® creates a hub for creatives to come together through fashion, music, and immersive experiences at intervention. The brand celebrates the launch of the new SS25 men’s collection during berlin fashion week

Southern California-based global lifestyle brand UGG® takes over the 5th floor of Kant-Garagen at Intervention with a special installation designed to celebrate bringing communities together.

The bespoke space, made from the iconic UGG® twin-face, acted as the heart of the venue between shows, reuniting guests for special performances and workshops. Programming in the space featured a vinyl DJ set by Space Afrika, the electronic duo from Manchester, known for their genre-defying sound. Their performance, positioned between the fashion shows, set an energetic tone for the day celebrating creativity and self-expression.

Following this, invited guests were given the opportunity to customize the all new Tasman Lug in a tattoo workshop led by Berlin-based tattoo artist Magic Rosa. Working with heated metal pens to add custom designs to the footwear, the group were encouraged to create one-of-a-kind designs that reflected each person’s unique style.

UGG® Join Intervention Event at Berlin Fashion Week FW25 attracted a vibrant mix of creatives such as Fenna Lang, Hongyu Wang and Stefanie Giesinger. Key representatives from international magazines like VOGUE Germany, 10 Magazine, and DAZED were also present.

Each touchpoint reflected a commitment to bringing people together, with fashion, music, and art intertwining to create a space where personal style and cultural expression could thrive.

About UGG®, Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please Visit http://www.ugg.com/uk @uggineurope