Asia Fashion Collection at New York Fashion Week FW25 / Fall Winter 2025, 5 tokyo preliminary finalists to make AFC 12th annual NYFW runway show, they are Little Bedroom, Yousuke Haga, Bill Bill, Meg Kim and PCES for presents Fall Winter 2025 / FW25.
Asia Fashion Collection (AFC) invites budding designers from across Asia to compete for a chance at their very own New york Fashion Week runway debut. This season, the five finalist brands from the Tokyo show conclude their arduous journey by presenting their FW25 / Fall Winter 2025 collections at AFC’s 12th annual NYFW event.
From Japan, we present Vantan Design Institute’s own Sora Komatsu’s LITTLE BEDROOM, the prestigious Osaka Bunka Fashion College Super Design Department student’s namesake brand: YOUSUKE HAGA, and also from Bunka, Kouki Sera and Kotaro Kawamura’s BILL BILL. From South Korea, we have MEG KIM by Central Saint Martins / London college of Fashion graduate Jieun Kim. Additionally, Taiwanese brand PCES by Parsons grad Yu Chi Lee and University of the Arts London grad Chih Yun Chang and Bruno Hayon Chung return to NY for their NYFW debut.
Asia Fashion Collection (AFC) New York Fashion Week FW25 Runway Show, Asia Fashion Collection is an incubation project produced and sponsored by Vantan and PARCO CO., LTD, in partnership with other Asian affiliates. AFC provides a platform for emerging talent throughout East Asia to compete for a chance of global debut. Each Fall/Winter season the brands who won the Tokyo preliminary debut their collections at the annual AFC’s final stage at NY Fashion Week. AFC is passionate about discovering and nurturing new talent while widening the reach in the fashion industry by fostering the growth of the continent’s most promising up-and-coming designers.
AFC’s Judges include: Kaname Murakami (Chief Jury Member, Editor-in-Chief of WWD JAPAN), Ren Osawa (Midwest Buyer), Yoshiro Kawasaki (CEO of Aout Inc. (LITMUS)), Shinpei Goto (MASU Designer), Jeong Kyung-Eun (Buyer of YOUTH team at Hyundai Department Store), Keitaro Nagasaka (Sakas Co., Ltd. Representative Director PR Director), Kohei Hashimoto (Buyer, Isetan Mitsukoshi Re-Style Co., Ltd.), Tomoyuki Hibino (Buyer at GARAGE D.EDIT, Hankyu Men’s Tokyo), Fumiya Yoshinouchi (FASHIONSNAP.COM Editorial Committee Member/ Director), and Hiroshi Watanabe (CEO of Newstaa Inc. Incubator) https://asiafashioncollection.com/
LITTLE BEDROOM FW25 Collection Theme ‘Foundation’
About Brand / Designer, With the brand concept ”Geek Culture Strikes Back!,” LITTLE BEDROOM is a brand that aims to fuse street and high fashion into a new apparel culture featuring the highlights of geekdom such as the Internet, anime, manga, and video games. The designer Sora Komatsu applies his background in internet and anime geek culture to his designs. With experience in running several apparel brands, he has connections with Japanese factories to reproduce and sell his own designs more faithfully. As a result, he has a wide range of designs that he has attempted to produce using traditional Japanese techniques.
YOUSUKE HAGA FW25 Collection Theme ‘Night Hawks’
Designer Yousuke Haga likes the feeling of solitude in the city at night. When the streetlights glow, he takes walks wearing a coat or jacket over his pajamas. When he’s alone, he can truly be himself. About Brand / Designer, The brand YOUSUKE HAGA aims to create clothing that contributes to self-expression based on the cultures and ideas that have influenced the designer himself. Haga’s designs are characterized by the coexistence of decadence, decorative elements and experimental textiles. 2023: Rakuten Fashion Week Tokyo event – Corporate collaboration showcase
BILL BILL FW25 Collection Theme ‘Colorless Bible’
The term “Colorless Bible” signifies the desire to repaint rigid rules and ideas in one’s own preferred colors. Integrating the exaggerated expressions from cartoon movies we grew up watching into a look unified in pure white, we’ve created a collection that makes it easy to imagine colors and sound effects by adding movement to the clothing. About Brand / Designers, BILL BILL’s concept is “clothing with free thought.” After being deeply impacted by the installation art they encountered in an art gallery, Sera and Kawamura realized the importance of creating space in art. The designers believed that by creating clothing akin to a “space that enhances art pieces,” they could better bring out individual personalities and engage both art gallery and fashion enthusiasts. This led to the birth of the brand. 2024: YKK Fastening Awards Finalist.
MEG KIM FW25 Collection Theme ‘Run Wild’
For the FW25 collection, designer Meg Kim delves into her archives, reinterpreting iconic pieces that define the brand’s core DNA. “Run Wild” explores the intersection of romantic masculinity and utilitarian workwear, seamlessly merging nostalgia with modernity. Washed-colour fabrics, brass vintage buttons, and zippers evoke a timeless, lived-in aesthetic, while thoughtful tailoring and intricate details speak to the artistry of craftsmanship. Drawing inspiration from the untamed spirit of a horse, the collection embodies freedom, resilience, and the relentless pursuit of creative evolution. With “Run Wild,” Meg Kim not only celebrates individuality but also reflects her journey as a designer—always moving forward, always breaking boundaries.
About Brand / Designer, MEG KIM is a unisex brand launched in 2022 by Korean designer Meg Kim, who graduated from Central Saint Martins and London College of Fashion. The brand combines high fashion with traditional craftsmanship to reinterpret modern menswear. MEG KIM embodies romantic masculinity through silhouettes that balance strength and delicacy, offering timeless and sophisticated styles with a nostalgic touch. Inspired by the designer’s father, a leather craftsman, MEG KIM’s collections showcase a harmony between fluidity and structure. Workwear elements are creatively integrated with unique menswear designs, providing a fresh perspective. Each piece is thoughtfully crafted to express creativity and individuality. In addition to clothing, MEG KIM offers unisex accessories and jewelry that blend elegance and strength, enhancing a modern aesthetic. By reimagining workwear in a contemporary way, MEG KIM delivers refined menswear that appeals to those who value authenticity, innovation, and style. The designer honed her design skills through internships at prestigious fashion houses such as Craig Green and Per Gotesson in London. Working closely with industry-leading designers, she gained hands-on experience in menswear design, from conceptual development to final production, while refining her understanding of innovative tailoring and construction techniques.
PCES FW25 Collection Theme
The collection draws inspiration from the Asian cultural association between the number four and death, exploring various facets and implications of death. Is death an end, or a new beginning, or perhaps life has no starting or ending point? Are life and death antonyms, or are they not opposites? The concept extends from the infinite cycle and possibilities of death and rebirth to the close relationship between the old and the new. New things are born from the old, and the old provides a foundation and inspiration for new creations. In terms of design, traditional elements are integrated into modern designs, combining classic garment silhouettes with innovative techniques. The old and the new concepts are ingrained into the garments. PCES FW25 collection is a profound exploration of the duality of things, where seemingly opposite elements can share the same fundamental basis. It reflects on the relationship between death and rebirth, the old and the new, inviting one to ponder the complex interplay of these seemingly contrasting forces.
About Brand / Designers, PCES (Projeto a Cidade E as Serras) is a lifestyle brand that aims to find the balance between technology and nature, utilizing the advantages afforded by technology to reflect on its impact on the environment, and making choices which will create harmonious coexistence with nature. PCES strives to use existing resources in its designs and emphasizes the development of zero-waste patterns, starting from the pattern design stage to minimise waste and utilizing this method to create unique garments. PCES explores and interprets the balance between aesthetics, functionality, and comfort. The designs emphasize precise tailoring and garments’ functionality while highlighting the human body’s natural curves. The styles are mainly unisex, adjustable to fit various body sizes and incorporate the versatility of interchangeable outfits. 2021: Redress Design Award First Prize. 2023: VOGUE Fashion’s Night Out Runway Show. 2022 – 2024: Taipei Fashion Week SS23, AW23, SS24
All images Asia Fashion Collection at New York Fashion Week FW25 by Asia Fashion Collection. Photographer Fernando Colon. PR Agency New York Tokyo.