Jane Wade Fall/Winter 2025 / FW25 at New York Fashion Week
Jane Wade presents “THE MERGER,” examining the intersection of corporate culture and technology in modern professional life. Set in a circular runway culminating in an iconic boardroom, the show creates an immersive experience where live and streamed footage merge – mirroring how we navigate our hybrid work world.
Jane Wade Fall/Winter 2025 / FW25 “THE MERGER” follows the hierarchy of office dynamics through the fictitious story of one larger company acquiring Jane Wade. The narrative begins as assistants prepare the boardroom, arranging OLIPOP’s functional beverages that fuel today’s high-performing executives. The story builds toward a pivotal moment with Docusign AI taking center stage, demonstrating how artificial intelligence is crucial to identifying opportunities during critical corporate milestones by using the power of intelligent agreement management.
The show’s styling demonstrates how technology and movement have become integral to executive dress, with PopSockets’ accessories elevating phones into fashion statements and Nike’s Air Superfly receiving bespoke interpretations that bridge sophistication and sport. Both brands showcase how the modern professional can seamlessly integrate connectivity and mobility into their polished aesthetic.
“This Jade Wade FW25 show examines how we perform corporate theater across both physical and digital spaces,” says Wade. “Every element, from the circular runway to the streaming cameras, reflects how we navigate contemporary professional life through multiple lenses simultaneously.”
Wade’s collection thoughtfully bridges traditional workwear and contemporary office attire, combining high-end couture construction with sharp, wearable classics. Her background designing in ateliers such as Daniel Frankel’s influences her innovative approach to luxury craftsmanship, speaking to creative professionals whose on-the-go lifestyles demand versatile yet polished wardrobes.
About JANE WADE: Based in NYC, Jane Wade develops her collections by thoughtfully bridging the gap between workwear and office attire. With careful consideration for every detail, the garments are constructed from inside-out with quality techniques that offer colorful storytelling within the finishings themselves. Through a fresh lens, the brand takes a playful yet considered approach to luxury with its use of color & visual proportion. Jane views the purpose of garments as multifunctional, designing segmentary pieces that are adaptive with the intention of the wearer.
All images Jane Wade Fall/Winter 2025 / FW25 by Jade Wade. Credit to: Creative Direction Jane Wade + Joe Van O, Press Anthony Brooks Consulting, Visual Direction Tre Crews, Powered By The Carpool Group, Hair Key Skye Melena, Make-up Key Karla Hirkaler, Make-up Make Up Forever, Footwear Nike, Tech Accessories Popsockets, Beverages Olipop, Ai Contracts Docusign, Sunglasses + Opticals Bru Eyewear, Sonics Adam Hadari, Production Berlin Nicholas, Runway Film Key Chems, Runway Film DP Kevin Marquez, Nails Emily Castillo + Andrea Rubio, Casting 11811 Casting.