Simone Rocha Autumn/Winter 2025 at London Fashion Week

Simone Rocha Autumn/Winter 2025 / AW25 at London Fashion Week is A Narrative of Time and Transformation.

The story begins in the haze of memory, where the past lingers, soft and indistinct. Simone Rocha AW25 / Autumn/Winter 2025 collection draws us into a world that is both familiar and elusive—an exploration of time, identity, and the spaces between who we were and who we are.

In this narrative, the past is never far behind. It’s present in the misty recollections of “school days haze,” where the smell of old books and the hum of whispered conversations in the hallways are still vivid in the mind. The feeling of youthful rebellion, quiet desires, and hidden moments reverberate in the soft, voluminous fabrics Rocha has chosen—layers of nostalgia stitched together with quiet urgency. The twisted twin sets, seemingly delicate but full of secret strength, evoke the duality of adolescence: the longing for freedom and the simultaneous yearning for belonging. The pieces don’t just reference the past; they embody it, twisting memories into something tangible.

From there, the collection moves into the present, but it’s not one that feels entirely rooted in the now. The present is more like a stage, a space where we still act out the roles we’ve inherited. Rocha uses her pieces to ask us: how do we move forward when we’re still haunted by the ghosts of our earlier selves? The designs speak of transitions—the delicate tension between being and becoming. In these garments, we witness the girl who once stood behind the bike shed, wondering who she would become. The “bike shed” is a metaphor for the moments of rebellion, of experimentation with identity. It’s a place to hide away, to test out what it means to desire, to feel distress, and to long for something more. Rocha weaves this moment into the collection, offering garments that blur the line between innocence and rebellion, softness and strength.

The presence of the collection cannot be denied. Each piece feels alive, carrying a weight of emotion that transcends fabric. Rocha’s designs are not simply worn—they are inhabited. They invite the wearer to step into a space where the past and present collide and transform. The figure of the headmistress looms large, a figure of control and discipline, yet in Rocha’s hands, she becomes more than that—she is an archetype of longing and vulnerability. Desire and distress are intertwined, the figure of authority becoming someone whose power is both commanding and fragile. It’s this complex duality—of strength laced with fragility—that Rocha excels at capturing in her pieces.

The Simone Rocha AW25/ Autumn/Winter 2025 collection is more than just a series of garments; it is a meditation on the passage of time, the complexity of identity, and the power of self-expression. It is a reminder that fashion, at its most profound, is an emotional journey—a space to reconnect with the past, embrace the present, and imagine the future.