Maison Margiela & Gentle Monster unveil their third collaboration

Maison Margiela & Gentle Monster unveil their third / 3rd collaboration on March 6.

The collection, an exploration of the intersection between classicism and futurism, features 20 distinctive eyewear designs that merge cybercore aesthetics, metallic materials, cable temples, and Maison Margiela’s iconic four white stitches. Maison Margiela & Gentle Monster third collaboration campaign captures a dynamic and tension-filled interaction between two futuristic, unknown entities, reflecting both brands’ deep exploration of futurism and reinvention.

Maison Margiela & Gentle Monster collection includes 8 sunglasses and 12 optical frames, offering statement pieces in silver and green metallics, as well as signature colorways in black, gray, navy, ivory, red, and tortoiseshell. The eyewear is distinguished by its bold, avant-garde end-tip designs. To commemorate the third / 3rd collaboration, special pop-up spaces will be held in seven cities worldwide. As an extension of the classicism-meets-futurism narrative, the spaces feature cybercore-inspired abstract human forms, raw patterns, and sheer materials in harmonious balance. The contrast between grand scale and restrained movement evokes an unfamiliar emotional response, while the cable temple detailing reflected in the eyewear temples is seamlessly integrated into the spatial design, achieving a cohesive visual identity.

Gentle Monster, Since its foundation in 2011, Gentle Monster has relentlessly searched for daring and innovative narratives to present to the fashion realm. With emotional provocation as the key message to deliver, Gentle Monster portrays its brand identity through not only eyewear but also through physical space. Gentle Monster continues to broaden its spectrum and philosophy through bold projects and sophisticated products, solidifying its role as a major creative force.

Maison Margiela is a Parisian haute couture house founded in 1988 on ideas of nonconformity and the subversion of norms. Through the singular lens of the Maison, collectively shared dress codes are inverted and redefined in an analytical wardrobe proposal for the digital age. Driven by instinct, Maison Margiela is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self-expression. Its collections are envisioned through a genderless ethos.

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