dunhill Campaign Spring/Summer 2025 / SS25 just released, presents CHAPTER TWO & THREE: THE SPORTING LIFE.
dunhill, the foremost British luxury menswear House, introduces ‘The Sporting Life’ – the latest instalment of the evolving Spring/Summer 2025 campaign series lensed by photographer, Louis Alberto Rodriguez. Drawing on the constructs of the British social calendar, in-particular, the iconic English sporting events of the summer, these images explore the plethora of formal and informal dress codes that uniquely dictate a sports enthusiast’s summer attire.
Whether attending the prestigious ‘Gold Cup’ at Royal Ascot, the much-anticipated Wimbledon finals on Centre Court, or the House’s own Alfred Dunhill Padel Classic at The Hurlingham Club, Creative Director, Simon Holloway, crafts sartorial solutions that ensure the dunhill gentleman is consistently style appropriate, always correct.
Take for instance, the sharply tailored suiting that is expertly executed in lightweight fabrics for a season of movement, elegance, and ease. A light sky-blue superfine merino wool flannel blazer is replete with details including the historic AD cypher on the chest pocket, paired with white linen Gurkha shorts – cloud-light smarts infused with masculine elegance. The Bourdon suit, a silhouette of sartorial precision, is cut in three pieces and realised in a blue indigo superfine merino nailhead, whilst the classic, yet more relaxed, Cavendish cut is crafted in rust lightweight linen and dark navy seersucker – carefully considered cloths for the warmer summer climes.
Embrace the full ceremony of sport and society’s most exclusive calendar moments in Simon Holloway’s vision of a traditional tailcoat or morning coat. The former is coordinated in a mid-grey super 150’s and wool cashmere sharkskin, whilst the latter, made in a rich midnight blue wool cashmere, is paired with a contrast ecru waistcoat and blue pencil stripe shirt for a contemporary approach to the most formal of dress codes.
This offering is accompanied by exquisite dunhill accessories, such as the new hybrid Davies sneaker – a sumptuous suede footwear hyphenate inspired by vintage driving shoes, the capacious holdall and versatile tote from the exceptional Century Burnished leather collection, an elevated canvas Padel bag with leather handles and trim, alongside luxuriously made umbrellas topped with characterful pewter dog head handles including the signature terrier and English bulldog.
Adept at navigating the fine balance of sport and society, Spring Summer 2025 offers a timeless and sophisticated wardrobe for the consummate dunhill gentleman, one that honours extraordinary craftsmanship, tradition, and the art of dressing appropriately.
All images dunhill Campaign SS25 / Spring/Summer 2025 by the brand.