Fendi Baguette Bag & Tarout just launched with theme SILVIA AND THE BAGUETTE. A FENDI project featuring the art of Tarout in celebration of the Maison’s centenary Men’s Spring/Summer 2025
In celebration of the centenary year of the House in 2025, FENDI re-activates an artistic involvement of Japanese character artist Tarout in tandem with the Men’s Spring/Summer 2025 collection. The House first commissioned Tarout’s playful narrative illustrations in 2012 for the 15th anniversary of the Baguette bag designed by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, with a hand painted canvas Artist Baguette bag featuring Tarout’s cartoon depiction of Silvia Venturini Fendi herself, accompanied by an illustrated story called Silvia & Baguette.
Today, he illustrates four generations of the Fendi family in his whimsical style, featuring playful scenes from the Palazzo FENDI in Rome mapping Silvia Venturini Fendi’s journey alongside her grandparents and Maison’s founders Adele and Edoardo Fendi, her daughter and Artistic Director of Jewellery Delfina Delettrez Fendi with her children, all surrounded by FENDI charms, from fruits to toast and onigiri, and the iconic Peekaboo and Baguette bags. The animation involves ready-to-wear, leathergoods and accessories. From the illustrated Baguette and Peekaboo bag styles to decorated canvas accessories, printed silk shirts, bucket hats and bag charms, the Silvia and The Baguette project celebrates the perennial sense of fun and artistic expression embedded within the DNA of the House.
Fendi Baguette Bag & Tarout collection will be available in boutiques worldwide and on fendi.com starting from March 2025, with the unique Peekaboo X-Lite Small as an exclusive for Japan.
ABOUT TAROUT, A character artist. Each of his creations has an established story filled with love and care. This sensation of “birthing something new” is a worldview present in all his creations, which has brought him great popularity not just in Japan but overseas as well. @taroutnet
ABOUT FENDI, The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992 Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994 she is given the direction of Accessories and later of Menswear. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today FENDI is synonymous with quality, tradition, experimentation and creativity. www.fendi.com @fendi
All images Fendi Baguette Bag & Tarout by the brand. PR Time Internasional Jakarta.