ArdAzAei appoints Ulrik Garde Due as Directeur Général
Paris. June 2nd, 2025-ArdAzAei Paris SAS announces the appointment of Ulrik Garde Due as Directeur Général. The announcement comes ahead of the Maison’s upcoming Couture runway show on July 10, 2025, where its newest collection will be presented as a guest member under the official Paris Haute Couture calendar.
Garde Due brings over 30 years of leadership experience across both legacy luxury houses like Celine, Burberry and Georg Jensen and high-growth emerging brands such as Cecilie Bahnsen. His appointment underscores ArdAzAel’s commitment to scalability, sustainability, and brand development, positioning the Maison for its next phase of international expansion.
“Ulrik is a seasoned executive with a deep understanding of how to translate creative excellence into market opportunity.” says Johannes Falk, Co-Founder of ArdAzAei. “This marks a pivotal evolution for our Maison. His leadership will allow us to balance our uncompromising artistic standards with the operational strength required for growth.”
“The Company is building something truly exceptional,” adds Ulrik Garde Due. “ArdAzAei is answering a global demand for fashion that carries meaning-crafted with precision, driven by purpose. We’re entering a chapter where emotionally intelligent design must meet commercial scale, and I’m excited to bring this vision to the global consumer.”
With its boutique and atelier at II, rue Saint-Florentin, steps from Place de la Concorde, ArdAzAei represents a new generation of purpose-led fashion houses. Since its launch in 2022, the Founder and Creative Director Bahareh Ardakani, has cultivated a distinct design identity-blending French savoir-faire, Persian heritage, and Scandinavian design principles. Each collection is a narrative exploration of modern femininity, expressed through architectural silhouettes and emotionally resonant structure.
Looking ahead in 2025, ArdAzAei is preparing to expand into a complete wardrobe of ready-to-wear, presented during Paris Fashion Week this October. This line will maintain the Maison’s creative and ethical integrity, with most styles being GOTS-certified and crafted from organic, custom-developed textiles. Production is based in EPV-certified ateliers in France (Entreprise du Patrimoine Vivant), ensuring full traceability, environmental accountability, and French heritage-grade craftsmanship.
Image Ulrik Garde Due by the brand. PR Agency Lucien Pages Communication.