God’s True Cashmere by Sat Hari & Brat Pitt launch a new collection. Sat Hari & Brad Pitt, founder of God’s True Cashmere, announce the launch of a new collection: God’s True Linen.
Sat Hari & Brad Pitt, founders of God’s True Cashmere – the luxury brand renowned for its craftsmanship, holistic properties and enduring designs, are excited to announce the launch of their first linen line, God’s True Linen. This debut collection, named The Elysian Collection, set to launch in the spring with the Spring/Summer 2025 collection, embodies the same core values of wellbeing, love, luxury and know-how. The name is derived from a Paradise, relates to things of delight bliss and heaven, joy and serenity. “I am inspired by this new adventure for the brand. We have focused on expressing our version of what a luxury linen garment could be. There is a natural progression from our cashmere line including familiar bodies, gemstones, and a focus on the holistic qualities, which I believe will resonate with our customer.” Explains Sat Hari.
God’s True Linen narrates a new chapter in the brand’s journey inviting you to wrap yourself in wellness and discover the healing properties of linen. As always, the fabric plays an important role: inspired by the harmony of nature and crafted from 100% natural linen, the garment harnesses the inherent properties of linen to nurture the body, the mind and the spirit.
Linen’s exceptional breathability regulates body temperature, keeping you cool in summer and warm in winter. Linen’s anti-inflammatory and hypoallergenic qualities soothe sensitive skin, while its antibacterial properties minimize the risk of odor and infection. Linen’s moisture-wicking abilities reduce acne and promote healthy skin renewal. Rich in antioxidants, linen helps fight free radicals, reducing fine lines and wrinkles for a radiant glow. The high vibrational frequency of linen can create a sense of calmness, reducing stress and anxiety.
To celebrate the arrival of sunny weather, the first collection, unisex and available in all sizes, features a calm colour palette: cream, white, yellow, blue etc. A deep green shirt and pants are also part of the collection as a tribute to the dream that started the journey. To honor craftmanship, a racer stripe has been added to some designs, adding a pop and colorful touch. “This collection is vibrant, exciting and introduces a fresh dimension to what we are doing. Linen seems like the obvious progression of the brand, adding natural fibers with properties and textures we enjoy” says Brad Pitt.
Timeless yet contemporary, the minimalist collection showcases a variety of shirts, tops, shorts and pants. Each product is infused with a healing gemstone lovingly selected for you. Embodying God’s True Cashmere pursuit of excellence and well-being, sustainability and ethics are also core values of this collection. To support a healthier planet, the linen used for the garments is biodegradable, renewable, and resilient, creating garments that stand the test of time. The God’s True Linen collection will be available for purchase on www.godstruecashmere.com, starting in June.
ABOUT GOD’S TRUE CASHMERE : God’s True Cashmere, a manifestation of a heartfelt dream, creates garments made from the world’s softest materials. Founded on a vision of warmth and love, it originated when Sat Hari sought a unique green cashmere shirt as a gift for co-owner Brad Pitt. Meticulously crafted by artisans, each piece features cashmere adorned with 11 gemstone snaps representing the number of mastery in numerology and thoughtfully placed down the front of the garment representing the wearers chakras. The brand symbolizes a quiet take on luxury where your garments are as precious and rare as your own unique touch.
All images God’s True Cashmere by Sat Hari & Brat Pitt launch a new collection by the brand. PR Agency Lucien Pages Communication.