ERL Pre-Fall 2025 at California Fashion

ERL Pre-Fall 2025 at California Fashion, designed by Eli Russell Linnetz in Venice Beach, California, ERL is proud to present its latest made in California collection, “The wild bunch.”

Inspired by classic b movies, “The wild bunch follows a notorious Venice beach gang called ‘the dudley dozens’ a group of mercenary henchmen turned anarchists handsome, charismatic, and completely unhinged. After the dozens are double-crossed in a robbery gone wrong, they descend upon the town looking for answers. Each armed with their signature weapon and a questionable moral code, the gang carves a path through the alleys and boardwalks of Venice Beach, intent on uncovering the truth. Over the course of a single evening, the gang transforms Venice Beach into a surreal playground of destruction, they hold beachgoers hostage in a tiki bar, hijack a parade meant for the mayor, and throw an explosive party at a lifeguard tower before setting it ablaze. The town, usually a peaceful haven for surfers and artists, finds itself unprepared for their charm and appetite for violence.

Through excessive layering, ERL reinterprets the everyday vocabulary of men’s clothing, offering it through a completely fresh lens, ERL Pre-Fall 2025 collection continues to explore ERL’s obsession with cinema and the iconography of the American experience. We are reminded of ERL’s undeniably unique cinematic universe, cementing its distinctive perspective both within and beyond fashion. Greasy, dirty, and tattered, the collection comprises artisanal leather jackets made in ERL’s Venice Beach atelier that have been ripped apart and patched together, with misaligned seams and chaotic inside-out tailoring-reflecting the wild anarchy of the henchmen. The clothing feels unearthed rather than crafted by human hands.

In a world of constant change, ERL remains grounded in its steadfast commitment to producing full collections locally in Venice Beach, California, ERL Pre-Fall 2025 collection builds upon this foundation, evolving the brand’s signature silhouettes with a renewed emphasis on local artisans. This season features the iconic imagery of California artist Peter Berlin, marking ERL’s first collaboration with another artist, Berlin’s raw sensuality and historic visuals bleed into the spirit of this limited edition collection, crewnecks covered with vintage car graphic and hand embellished with swarovski crystal rhinestones, cut-off tanks with a hand painted motorcycle graphics, continues ERL’s innovative techniques unqiue to local artisans.

ERL also launches its locally produced denim program. Each pair of ERL denim is uniquely dyed and sun-faded, resulting in a worn-in look that feels effortless from the first wear. No two pieces are the same each one tells its own story of time, texture, and place with an elevated yet relaxed-silhouette. Hand-knit varsity cardigans made by local artisans using 100% wool spun in the USA, each piece is made to order and features a hand embroidered ERL logo.

About ERL, ERL is an American ready-to-wear brand designed by Eli Russell Linnetz in Venice Beach, California, launched in January 2020, ERL captures the vibrant and laid-back essence of California with playful interpretations of all-American luxury staples. All ERL photography, casting, styling, lookbooks, and campaigns are created in-house by Eli Russell Linnetz.