Begg x Co collaboration with Wispy scarf, unveiling “Dancing with the Elements” – A tribute to a Begg x Co icon, the Wispy scarf. Woven from 8km of the finest gossamer cashmere, the Wispy scarf is responsibly crafted in Scotland using a patented technique exclusive to Begg x Co.
Inspired by the fluidity of dance, Scottish photographer Alex James-Aylin captures the Wispy scarf’s weightless elegance in motion, as it becomes a natural extension of Australian-born ballet dancer Amelia Townsend, a member of a prestigious English ballet company. Just as a ballerina’s movements are shaped by the music, the Wispy scarf responds to the elements, flowing in the wind, catching the light, and moving like poetry in motion.
Set against cinematic Scottish landscapes, the images highlight Begg x Co’s heritage while embracing bold, expressive colours. From the delicately sized Wispy square to the new generously proportioned Large Wispy, Begg x Co expands the collection this season, offering a rich palette of colours and endless styling possibilities that transcend seasons and occasions.
About Begg x Co designs and manufactures responsible cashmere knitwear, accessories and homeware for the modern lifestyle with mills in Ayr on the west coast of Scotland and Hawick, ‘The Home of Cashmere’, in the Scottish Borders. Scotland’s rugged coastline, imposing mountains and cinematic skies in contrast to areas of gritty urban sprawl offer a paradox of nature and industry; a duality that perennially inspires the Begg x Co collections.
With industry experience dating back to the 1866, Begg x Co harness over 150 years of Scottish heritage, combining age-old techniques with disruptive design and cutting- edge technology, to create the world’s finest hand-crafted cashmere fused with colour and creativity. Each collection is rooted in responsible craftsmanship, ensuring the highest social and animal welfare standards are maintained. Begg x Co’s deep sense of responsibility goes beyond their collections, as a Certified B Corp™ Begg x Co are part of a global network that are committed to making a positive impact in their industry and beyond.
All images Begg x Co collaboration with Wispy scarf by the brand. PR Agency Lucien Pages Communication.