Setchu Spring/Summer 2026 / SS26 at Milan Men’s Fashion Week entitled CHASING RAINBOWS BY THE HOUR.

SETCHU is based on a syncretic and transformative spirit. East meets West as cultures and crafts merge, different ways of conceiving the cut of the garments are explored and the relation between clothing and body is expanded, urging the wearer to use pieces in multiple ways, at will. One single item holds infinite possibilities, allowing transformation to be embedded in the shape, and instinctive ways of using to be ingrained in studied constructions.

This gets even more evident in SS26, steering further away from rationality to embrace a vitalistic power that is lively as it is primeval. SETCHU’s everlasting dialogue of East and West, in fact, this season steers South: to Africa, triggered by a trip Satoshi Kuwata took to Victoria Falls in Zimbabwe, and a collaboration with LVMH Métiers d’Art which supports local craftsmanship through initiatives such as the Jafuta Foundation and Batoka Creatives. Deeply inspired by the experience, Satoshi Kuwata had the opportunity to create woven pieces made of palm with the local tribes, immerse himself in nature, and even go fishing for the tiger fish – considered a dream catch for fishermen.

Details of Setchu SS26 / Spring/Summer 2026 In observing the local culture and landscape, SETCHU got his mind going around the misty, rainbow-chasing atmosphere of the falls as well as around a peculiar way of dealing with items of clothing, oblivious of shapes and sizes, relying instead on the primal gesture of molding and wrapping things around the body, and a body-conscious proudness for the body in itself. The pureness of intent, the timelessness of the gestures are what ties Africa and Japan, making the encounter expansive. Zippers and buttons can be open on shirts and t-shirts, allowing freestyle wraparound. A garment bag turns into an impromptu dress. Denim pants and cargo trousers are so big, they can be worn as skirts. Safari jackets hide handles in the collar, so that one can carry them as giant totes. Elements taken from sports – boxing shorts, gym bras and briefs – and uniforms – military jumpers, fatigues, field jackets – are thrown in the mix together with hakama pants and shrunken blazers with peak lapels, while the mist of the falls suggests a pervasive exploration of transparency, in liquid dressed as well as tailoring. Gender divides, as ever, are narrowed, reflecting a general interest in conciliating differences. Fabrics are light, with a rainbow tartan as the seasonal signature. The palette is elemental: blues of skies, browns of soil, vivid hues of the rainbow. Playful functionality and instinct reconnect in an idea of dressing as primal urge.

All images Setchu SS26 / Spring/Summer 2026 by the brand. PR Agency PR Consulting Paris. SPECIAL THANKS CREATIVE DIRECTION CARINA FREY & STEFANIE BARTH, STYLIST TANYA JONES, CASTING JULIA LANGE, MAKE UP ANTHONY PREEL, HAIR RAMONA ESCHBACH, CHOREOGRAPHER MICHAEL JOHN HARPER, MUSIC PAOLO TOCCI, FILM MASSIMILIANO BOMBA, PHOTOGRAPHY ILARIA ORSINI, TEXT ANGELO FLACCAVENTO, PR NATHALIE OURS, SHOW PRODUCTION LUCIANO CIRELLI, COORDINATION LEILA PALERMO.