Gentle Monster in 10 Corso Como just opened. Gentle Monster Renewal Opening at Corso Como, A New Universe Unveils in Europe

Gentle Monster’s Milan store – within the iconic 10 Corso Como – unveils a new centerpiece that invites visitors into a transformed sensory experience. The new GIANT HEAD KINETIC OBJECT embodies the brand’s singular philosophy and fascination with the inner workings of the human mind.

Built in-house by the Gentle Monster Robotics Lab, the GIANT HEAD KINETIC OBJECT consists of three distinct faces. At the center is a face that gently shuts its eyes and shakes its head in contemplation, flanked by a larger face and a smaller one that move fluidly around it. With softly blinking eyelids and subtly shifting pupils, the piece captures the complexity of cognition, emotion, and human connection. Other elements, such as star-like forms scattered throughout the store, illuminate the invisible landscapes of the human psyche.

Step into Gentle Monster’s universe—where minimalist elegance meets avant-garde innovation—and discover a spatial narrative that expresses the brand’s singular vision. Address: Ground Floor, Corso Como, 10, Milano MI, Italy.

ABOUT 10 Corso Como, Established in Milan in 1991, 10 Corso Como devises and promotes the concept of bringing together culture and the latest trends, fostering a connection between the worlds of fashion, design and food. Regarded as the world’s first concept store, it transformed retail into a fusion of lifestyle and culture. With Tiziana Fausti’s leadership and business ability, 10 Corso Como is now taking full advantage of its evolution into a brand that symbolises Milan, Made in Italy and international creativity. www.10corsocomo.com @10corsocomo #10CorsoComo www.gentlemonster.com @gentlemonster #GentleMonster #GentleMonsterMilano

Images Gentle Monster in 10 Corso Como by the brand. PR Agency Lucien Pages Communication.