AMI PARIS Spring/Summer 2026 at Paris Men’s Fashion Week

AMI PARIS Spring/Summer 2026 / SS26 at Paris Men’s Fashion Week entitled PLACE DES VICTOIRES on Wednesday June 25th, Ami Paris presented Place des Victoires its menswear and womenswear Spring/Summer 2026 collection, in an outside show on the iconic Parisian plaza where its headquarters are located.

“This season, I wanted to bring our Spring/Summer 2026 collection to life in the streets, and what better backdrop than Place des Victoires ! This iconic square in Paris is also home to our offices: a place that is both historic, elegant, lively, and urban, perfectly reflecting the spirit of our Maison. The collection embodies this vision of Ami Paris: a universal wardrobe where Parisian chic meets comfort, where colors and materials come together to create an atmosphere that is both sophisticated and relaxed. As I like to say, “Ami c’est la vie” ; this collection is a crossroads of stories, a multitude of lives that cross paths and meet, a natural blend of different styles, a mix of personalities and attitudes. Ami Paris is a celebration of life in all its forms, and this is what I want to share since our beginnings.” Alexandre Mattiussi, Founder & Creative Director, Ami Paris

THE CONCEPT & THE SET, The Place des Victoires is a distinctive circular plaza in central Paris, a long-lasting symbol of elegance. Over centuries, it evolved into a vibrant neighborhood, reflecting the diverse, human, and fun spirit cherished by Alexandre Mattiussi. It is home to traditional old-fashioned cafés, antique galleries, and has also hosted many iconic fashion designers, free-spirited and independent minds who have shaped fashion history. This blend of heritage and modernity makes Place des Victoires a vital intersection of history, fashion, and everyday Parisian life — an outstanding backdrop for a fashion show, perfectly reflecting Ami Paris’ collection and spirit. The audience was seated on wooden chairs arranged around the central island. To the crescendo notes of Maurice Ravel’s Boléro, majestic and moving, the models walked around the equestrian statue of Louis XIV. In a continuous circular movement, at regular intervals, all 54 models entered the circle one by one, gradually expanding it until they were all walking together. At the final, solemn, and dramatic notes of Boléro, coinciding with the last model’s passage, everything came to a halt. La Foule, the legendary song by Edith Piaf, then marked the finale of the show. Along with the backstage staff, the Maison’s collaborators invited to attend the show wore a black t-shirt, specially designed for the occasion: it features a small Ami de Cœur symbol in white on the front and the words “Place des Victoires” in white letters on the back. This t-shirt is available for sale from June 26th at the Ami Paris flagship store in Le Marais and online at amiparis.com.

THE CASTING, In traditional Ami Paris style, the casting of the Spring/Summer 2026 / SS26 show presented an eclectic mix of people, featuring renowned names (including Mona Tougaard, Alex Consani, Angelina Kendall, Jeanne Cadieu, Julia Nobis, Selena Forest as well as Sang Woo Kim, Mohamed Hassan and Ahmed Richards) alongside promising newcomers (like Jacqui Hooper, Nastassia Legrand, Zhao Ziqi and Seyi Bolu, Kai Jiech, Serkan Deniz). This exclusive selection of talents brought the collection to life.

AMI PARIS FRIENDS, Alexandre Mattiussi welcomed a wide-ranging, inclusive group of guests; on the guestlist were friends of the Maison, prominent French figures mingling with international VIPs such as Catherine Deneuve, Emmanuelle Béart, Sarah Paulson, Adam DiMarco, Tsubasa Honda, Benito Skinner, Alisha Boe as well as Bright, alongside Choi Woo Shik, Ami Paris’ ambassador.

The Collection, Ami Paris Spring/Summer 2026 collection is an invitation to celebrate joy, color, and freedom: it brings a touch of lightness and fun while maintaining its renowned elegance and refinement, with its generous array of textures, colors and looks. Fresh colors, mixed with touches of neutral tones, wide-ranging light materials, and daring silhouettes reflect a modern and carefree style. Built around the perpetual concept of a complete and joyful wardrobe, the refreshing, chic and happy collection embraces contrasts for extra rhythm and dynamism, on a mix between styles, casual workwear and oversized pieces, and the lightness of organza and knitwear.

BAGS AND LEATHERGOODS, Among the novelties, the grained leather Carrousel Homme reinterprets the signature codes of the original Carrousel (with a large shoulder strap and a flap reminiscent of a satchel), in a specific, more masculine version. Existing lines continue to evolve: the Mimi now features a mini version; the Carrousel for women in the season’s palette; the Étienne, a new cross-body version with a covered buckle. New summer pieces include striped beach baskets, and a canvas tote bag with a large signature label.