Egonlab Spring/Summer 2026 / SS26 at Paris Men’s Fashion Week entitled IN MEMORIAM
“There are summers when the breeze feels like a whisper from the past. Moments suspended in time, when the light stirs forgotten memories and the heart turns gently toward those who are no longer with us — yet whose presence lingers in our gestures, our thoughts, and our creations. The IN MEMORIAM collection is a heartfelt tribute to René Glémarec, grandfather of EGONLAB’s founding duo. A quiet visionary, he was a guiding force in the brand’s early rise, nurturing its spirit with strength and tenderness. Rooted in his Breton heritage, EGONLAB revisits ancestral craftsmanship this season — weaving legacy into every stitch. Through this collection, the house reflects on how collective memory shapes identity and renews meaning in the present. A breeze, a name softly spoken, a familiar silhouette in the light. IN MEMORIAM is a return to what matters — a promise of transmission.”
Between sea spray and gusts of wind; from the wild coast to the sirens of the city; for Summer 2026, EGONLAB remembers. Drawing from its past to better understand the future—this is the Ariane’s thread of the collection. Some time ago, René Glémarec beloved grandfather passed away. More than an unwavering supporter, he was an inexhaustible source of inspiration. Today, EGONLAB pays tribute to this foundational figure of the brand. Egonlab SS26 / Spring/Summer 2026 collection is more than a journey—it is a dialogue between the Breton coast and the streets of Paris. The pale tones of the hills, the depth of the pebbles, the final minutes of the August sun compose a palette borrowed from a sovereign nature. The fabrics, having lived through many adventures at sea, return transformed—more urban. This season, tailoring becomes multifaceted. To the sharp, precise silhouette so emblematic of the house, a new vision of cut is added. Through a play of materials and construction, EGONLAB introduces newfound softness in its jackets and a touch of nonchalance in its trousers. This controlled ease is echoed in the parabolic hoods built into the jackets—becoming capes when not covering the head.
The legacy of Brittany is present throughout. Oversized collars echo the geometry of the traditional headwear of the Bigoudènes of Concarneau, framing the faces. Laces and embroideries honor the region’s ancestral techniques, directly inspired by the Glémarec family’s personal collection.
Historical elements have been integrated into the final styling, like protective talismans: a biniou here, a 19th-century breastplate there. As for prints, the deep blue of Henriot Quimper-style ceramics appears in hypnotic patterns. A tartan in soft tones is found in dresses and shirts—and sometimes clings to sleeves and hems. Sleeves and hems which, thanks to an ingenious buttoning system, call back to naval uniforms. Denim, initially raw, evolves with each appearance—adorned with foam-colored halos and tinged with deep vermilion. Triple-stitched seams at pockets and edges add sophistication to deceptively modest pieces. A jewel, a precious knot, fastens certain jackets—a reminder once again of the house’s devotion to artisanal craftsmanship, and its integral role in EGONLAB’s creative process.
Egonlab SS26 / Spring/Summer 2026 final look in collaboration with Flávio Juán Núñez, resolutely couture, presents a porcelain shirt. This coated poplin piece, layered again and again, took 315 hours to complete. Frozen into form, it becomes sculpture. Over the heart blooms two immaculate white lilies—a symbol of purity of soul and eternal love: EGONLAB’s ultimate tribute to René and Marie-Louise. A collection that reminds us of the power of what was over what will be. EGONLAB amplifies the echoes of yesterday and expands their reach. The house grounds a modern silhouette and attitude in the everyday—while weaving in comforting details from the past.
For Egonlab SS26 / Spring/Summer 2026, this season, EGONLAB integrates collaborations into the story of the collection:
Flávio Juán Núñez is a master sculptor and « artisan d’art » specialized in haute couture, renowned for his expertise in craftsmanship, his command of volume, and his technical innovations. His career has led him to collaborate with some of the most prestigious fashion houses, including Dior, Jean Paul Gaultier, and Hermès. At Dior, under the artistic direction of Raf Simons and Kim Jones, he contributed to the creation of exceptional pieces, demonstrating his ability to meet the highest standards. His approach to garment-making—both precise and inventive—has earned him the title of a “sculptor of haute couture.” Flávio Juán Núñez stands firmly within the tradition of the métiers d’art, while actively contributing to their evolution. He currently works closely with various design studios, bringing his expertise to haute couture houses and their artistic directors. BEARBRICK: Like avatars, the Japanese figurines don the same looks as the models and proudly perch—hooked to bags and belts. HAVAIANAS: The iconic Brazilian sandals are adorned with ropes and leather ties—a nod to the ebb and flow of the tides, from Ipanema to Quiberon. LONGCHAMP: All the bags featured in the show come from the permanent collection of the French artisan. Thank you to Sophie Delafontaine for her kind and thoughtful guidance. Belvedere Vodka: EGONLAB extends its heartfelt thanks to Belvedere for its support. A pioneer in the art of vodka distillation, the brand has been operating in Poland since 1910. Globally recognized for its rich, tradition-steeped history, it continues to produce with perseverance-where taste and character take precedence.
All images Egonlab SS26 / Spring/Summer 2026 by the brand. PR Agency Spread the word Communication. Credits: Music: EGONLAB MUSIC by Pablo Bozzi, Production: OB, EDONLAR, GANLAR COM.