GMBH Spring/Summer 2026 / SS26 at Berlin Fashion Week entitled IMITATION OF LIFE
The cruelty of this world has severed our connection to it. We no longer know how to act or feel. How can people still go about their daily lives? Celebrate, connect or fall in love? Write or think coherently?
Life is suspended and happening somewhere else. In another time. We are sleepwalking. Sleepless. Ghosts. Like we are living in an imitation of life. In fashion we count time in seasons, and this is the fourth season we have tried to create in the shadows of a genocide. But this collection is not about cruelty, death or destruction.
It’s a collection that reflects a process of working and living through a time defined by the most abject forms of horror and moral collapse, and trying to come out on the other side still human. We revisited childhood and rites of passage. Clothes of all aspects of lives. Real or imaginary. We watched old tapes of family events. Tried to embody playfulness and joy while faced with despair. But how can you revisit your childhood without feeling devastated?And how can we stay sane in a world led by psych0p4ths?
Words by Benjamin Huseby & Serhat Işık, Berlin, July 2025
All images GMBH SS26 / Spring/Summer 2026 by the brand. PR Agency Reference Studios. Photographer Finnegan Koichi Godenschweger.