#DAMUR Spring/Summer 2026 / SS26 at Berlin Fashion Week. #DAMUR SS26: “GET WET” DRENCHES BERLIN FASHION WEEK AT KITKAT CLUB.
Berlin, July 1st – At a time when fashion presentations are too often sterilized by structure, #DAMUR unveiled its Spring/Summer 2026 / SS26 collection with a sensory overload of style, sound, and subversion inside Berlin’s most provocative venue – KitKat Club. The high-end Berlin streetwear brand plunged its audience into an euphoric, fluid state of expression: between fashion and rave, sensuality and power, the seen and the felt. “This is Berlin, after all. The only rule is to break the rules beautifully.” – Damur Huang, Founder and Creative Director
“Get Wet” – #DAMUR SS26 / Spring/Summer 2026 collection – did just that. From the moment doors opened, the line between spectator and performer was blurred. The crowd arrived dressed to immerse: mesh, latex, goggles, sequins, dripping textures. The dress code: “swimwear-inspired,” but interpreted through the provocative, rebellious gaze that defines #DAMUR. The city showed up, soaked in intention. At 22:00, the runway erupted, models emerged from shadows like mirages: their hair sharp and wet, skin slick with sheen, silhouettes alternately sculpted and swept in movement. The collection was a hypnotic collision of contrast and texture – sheer organza, eco-leather, and poolside tailoring. An emotional heatwave splashed the runway. Every piece whispered, or shouted, a story of submersion: to love, to freedom, to pleasure.
FABRIC AS DESIRE, RUNWAY AS RAVE, #DAMUR SS26 explored themes of vulnerability, eroticism, and fluid identity through a gender-free high-end streetwear lens — blending Berlin’s raw clubwear with sharp tailoring and a wink of playful rebellion.
#DAMUR SS26 / Spring/Summer 2026 collection flirted with contrasts: part partywear, part precision silhouette, part techno-punk fantasy. Think tailored PVC suits, gravity-defying spiky hair, and looks that felt a bit cute, a bit naughty — clinging, revealing, and constantly shifting with every step. The iconic 3/4 heart cut-out returned as a symbol — a visual echo of #DAMUR’s message: We can always do more to love — in life, in culture, in style, in fashion.
#DAMUR SS26 / Spring/Summer 2026, This season, sportiness met sexiness with a pop-star twist: Bomber jackets, crop tops, denim, and summer shorts — bold, playful, and unrestrained. There are no rules here. Nothing limits this designer’s direction — only passion, freedom, and the power to turn emotion into form. It told a story of tension: Between the structured and the soft., The dry and the dripping., The dressed and the exposed., Each look was activated by sound — and the crowd responded viscerally: sweaty, uninhibited, alive. Key elements included: Spiky hair styled to defy gravity, Electric pinks crashing into vivid greens, anchored by black denim, Structured tailoring offset with flowing mesh — expressing duality, Beachwear aesthetics colliding with Berlin’s underground nightlife
#DAMUR SS26 / Spring/Summer 2026 marked a tonal evolution: From last season’s kink-infused dominance to something more intimate. More emotional. “Get Wet” didn’t scream to control — it whispered to connect. In #DAMUR’s drenched utopia, queerness flowed without restriction. Fashion didn’t follow rules — it dissolved them.
SIX DJS, ONE RUNWAY, NO SLEEP. The night pulsed with sound, curated by Damur himself under the campaign title: “I F*CK WITH FASHION.” A six-DJ lineup turned the show into a rave, blurring the end of the runway and the beginning of something more primal.
MATEO SAVØ brought deep bass and soulful melodies from Taipei; Ceață crafted an emotive, genre-bending set, teasing the crowd just before the runway. Akua amped up the post-show rave with her fierce Detroit-meets-NYC techno—every drop syncing with the splash of strobe and sweat. JKS escalated the delirious chaos with a high-octane mix of 90s nostalgia and modern techno, followed by Maris Shilton’s fast-paced, emotional set layered across three decks. Closing the night, Mara Menace pushed the tempo with her fearless industrial sound.
SWAG LIVE X #DAMUR: WHERE ADULT ENTERTAINMENT MEETS AVANT-GARDE FASHION, In a boundary-shattering collaboration, Asia’s largest adult-streaming platform, SWAG, returned after their Taipei Fashion Week AW25 debut to Berlin’s darkest jewel. Eight of their most iconic creators walked, raved, and stirred up the fashion underground.
#DAMUR has always thrived at the intersection of Asian pop culture and Berlin’s experimental grit. Together with SWAG, they championed freedom of expression, sex positivity, and the right to be seen without shame. The SWAG x #DAMUR presence was a living manifesto: that fashion is for the brave, the raw, and the unapologetically real.
MEYER OPTIK GÖRLITZ X #DAMUR: STILLNESS IN A DIGITAL AGE, Tucked into the chaos was a moment of stillness, courtesy of century-old optics house Meyer Optik Görlitz. Guests entered an editorial photo booth where handcrafted lenses captured portraits with bubble bokeh and velvety softness—an homage to Berlin’s underground photobooths and the pre-digital art of capturing truth in light. Each portrait became a tactile artifact: unfiltered, unhurried, undeniably real. Through the lenses, it was memory, emotion, and proof of presence. In a space where everything moved fast, these portraits asked us to pause. To feel. To remember. Proof that in fashion, and life, authenticity never goes out of focus.
25HRS LOVE: THE MOVEMENT CONTINUES, The night was an iteration of 25HRS LOVE, #DAMUR’s ongoing initiative that asks: What would you do with one more hour of love, freedom, or truth? The concept reshapes traditional fashion week into immersive experiences that center community, expression, and intention. KitKat Club became a cathedral of self-celebration—proof that style is most powerful when it embraces complexity, contradiction, and connection. The night at KitKat embodied that vision, blurring the boundaries between runway and rave, spectacle and substance. Through intimate portraits, unfiltered energy, and raw creative expression, the event celebrated those who live outside the algorithm, outside the 24-hour cycle of routine and reminded us that self-expression is resistance, and that there is always space—25 hours, not just 24—for freedom, connection, and being seen.
The next chapter of 25HRS LOVE arrives during SS26 Taipei Fashion Week and Taipei Pride at La Fin Taipei, October 24, continuing the global rhythm that beats between Berlin and Taipei. In a world rushing to keep up, #DAMUR invites you to slow down and feel. To get wet. To be seen. To make yourself water.
A SPECIAL THANK YOU FROM #DAMUR GOES TO: All the incredible partners who helped bring this unforgettable SS26 showcase to life. To our organisers and co-organisers, and especially to Berlin Fashion Week, Fashion Council Germany, and Kitkat Club Berlin, your trust and support have made this unique vision possible. We’re also deeply grateful to our DJs, Savo, Ceata, Akua, JKS, Maris Shilton, and Mara Menace for setting the tone and energy of the night. Your talent lit up the runway and transformed it into an immersive celebration of fashion, freedom, and fearless self-expression.
Thank you for being part of the #DAMUR team. We extend our heartfelt thanks to our incredible SS26 Brand Show partners and sponsors, whose support made this daring vision a reality. To Meyer Optik Görlitz, SWAG, Kryolan, and Calow – thank you for believing in the power of unconventional fashion and standing with us as we pushed boundaries on and off the runway. Your collaboration added depth, energy, and creativity to this season’s experience, and we’re proud to have shared this unforgettable journey with each of you. Here’s to amazing partnerships and the future of fearless fashion.
ABOUT #DAMUR Founded in 2015 in Berlin by Taipei-born designer Damur Huang, #DAMUR is a high-end streetwear label that fuses raw Berlin edge with the precision and resilience of Taiwan’s creative spirit. Known for its gender-fluid designs, provocative cutouts, and signature checkerboard motif, #DAMUR pushes fashion into bold, uncomfortable, and essential conversations about identity, freedom, and visibility.





































All images #DAMUR SS26 / Spring/Summer 2026 by the Brand. Photographer Marcus Hartelt