Proenza Schouler Announces New Creative Director Rachel Scott on September 2, 2025.
New York, NY – Proenza Schouler is pleased to announce the appointment of Rachel Scott as Creative Director. Long recognized as a brand synonymous with craft and New American Luxury, Proenza Schouler enters a new chapter with Rachel Scott at the helm. Rachel brings a global design perspective, vast technical knowledge, and a distinctive new voice that aligns seamlessly with Proenza Schouler’s brand DNA.
“As one of the most celebrated design talents of today, Rachel brings a fresh and female perspective to a brand built on the spirit of the modern American woman. Her profound understanding of Proenza Schouler’s brand codes, paired with her exceptional ability to marry craft with innovation, made her the natural choice to lead the brand forward.” – Shira Suveyke Snyder Since joining Proenza Schouler as a consultant earlier this year, Rachel Scott has worked closely with the Design Studio to shape the brand’s creative evolution. The Spring Summer 2026 collection, developed through this collaborative partnership, serves as an opening statement and an intimate preview of her perspective, one that will continue to unfold in the seasons ahead. Rachel Scott’s inaugural presentation as Creative Director will debut in February 2026 with the Fall Winter 2026 collection, marking a new chapter for the brand.
“It is with great excitement that I join Proenza Schouler, a brand at the heart of American Fashion, and one I have long admired. I hold deep respect for the beauty and world Jack and Lazaro so brilliantly crafted, and I look forward to bringing my perspective in dialogue with their legacy. I am grateful to Shira for her trust and I am honored to step into this role to envision the next chapter of Proenza Schouler.” – Rachel Scott
“When we left Proenza Schouler last January, we knew the story would go on but not yet who would write the next chapter. Rachel is someone whose work we have always admired. Her trajectory over the last few years has been impressive to watch. As founders and board members of the company, we are proud to welcome her to this very special brand and excited to see how she will embrace and evolve the legacy and spirit of what we started.” – Lazaro Hernandez and Jack McCollough
About Rachel Scott, Born in Jamaica, Rachel studied Fashion Design at the Istituto Marangoni in Milan before beginning her career at Costume National in Italy. She later moved to New York to join Rachel Comey, where she served as Vice President of Design, and launched her acclaimed brand Diotima in 2021. In 2023, she was awarded the CFDA Emerging Designer of the Year, followed by American Womenswear Designer of the Year” in 2024. Most recently, she received the Fashion Trust U.S. 2025 Ready-to-Wear Award.
About the brand, Proenza Schouler transcends traditional design boundaries, creating womenswear and accessories that are at once sophisticated and inherently intuitive. With an unparalleled use of craft and focus on fine materials, each piece is a carefully constructed expression of confidence, infused with a sense of effortlessness and ease. Based in New York and founded in 2002 by Jack McCollough and Lazaro Hernandez, Proenza Schouler has emerged as a seminal brand in the landscape of American fashion. Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004, the brand was quickly established as a leading talent in the industry. Proenza Schouler has been recognized with five CFDA awards, including the 2003 Swarovski award for Ready-to-Wear, the 2009 Accessory Designer of the Year award, and the Womenswear Designer of the Year award in 2007, 2011, and 2013. Proenza Schouler has a flagship boutique located at 153 Mercer Street in New York and is sold in over 350 doors worldwide.
Image by the brand. PR Agency Lucien Pages Communication.