Ludovic de Saint Sernin Campaign AW25 entitled L'Entretien

Ludovic de Saint Sernin Campaign AW25 entitled L’Entretien

Ludovic de Saint Sernin presents its Autumn Winter 2025 campaign starring Amelia Gray, alongside Alejo Humanes and Lewis Gillooley. Photographed by Stuart Winecoff and styled by Carlos Nazario, the campaign stages a provocative balance of power, seduction, and authority.

For Fall/Winter 2025, Ludovic de Saint Sernin means business – stepping into the boardroom while maintaining an uncompromising sense of self. In the images, Gray embodies that duality: a commanding modern dominatrix whose presence recalls Helmut Newton’s iconic heroines.

Flanked by two boys, she moves between corporate severity and nocturnal abandon — power dressing that reveals its subversive core in latex, leather, and shirting. Her companions blur the lines between eager subordinates and dangerous accomplices, reinforcing the collection’s central tension: ambition and desire are never far apart.

Art directed by Lolita Jacobs and Jean-Baptiste Talbourdet, with hair by Jawara and make-up by Karin Westerlund, and casting by Piergiorgio Del Moro, the campaign amplifies the collection’s sharp sensuality: tailored cashmere and bold shoulders peel away to reveal a wardrobe built for 9-to-5-to-9, where looks transition from the hotdesk to the darkroom, and then back again.

Continuing the house’s ongoing dialogue with BDSM culture and its uncompromising exploration of sex, the images place desire and fantasy in full view — two boys caught in a kiss, a mistress holding court, boundaries blurred in sex and queerness. For AW25, Ludovic de Saint Sernin insists that what is usually hidden in the shadows belongs just as much in the spotlight.