UGG® & AMBUSH® Unveil Second Collaboration

UGG® & AMBUSH® unveil second collaboration for Autumn/Winter 2025 the collection of heels & boots is a love letter to the shibuya neighborhood and the impact it had on Ambush’s Yoon Ahn.

SANTA BARBARA, CA (Sept. 5, 2025) — Taking the brand to new places, Southern California-based global Lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) collaborated with creative director YOON and her Tokyo-based label AMBUSH® on a five-piece collection – a women’s sheep skin covered heel, Available in natural and brown and two men’s boot styles, available in black and chestnut.

Drawing inspiration from Tokyo streetwear, the UGG® classic styles re-emerge as something completely new, through the distinct perspective of YOON. Available for purchase starting September 12, the collection is crafted with UGG premium materials and infused with AMBUSH’s unmistakable aesthetic all while capturing a nostalgia and tribute to Shibuya as Yoon sees it.

With a sense of nostalgia at the heart of the campaign, the star, Japanese globally recognized rapper, singer and songwriter Yuki Chiba, pays tribute to early 2000s Tokyo Street culture. The campaign comes to life through a short film in which Chiba meets his friends at a local bowling alley for a highly competitive tournament, lacing up the UGG AMBUSH Boot before taking to the lane. His opponents, a group of girls all outfitted in the UGG AMBUSH Heel, put up a fierce competition. The feud is taken out back to the parking lot, where girls prevail, heels and all. Shot amongst the vibrant backdrop of Shibuya, both the campaign and collection capture the feeling of the iconic neighborhood through YOON’s eyes.

“I wanted to draw inspiration from our city of Tokyo. The boots and shoes I often saw when I first moved to Shibuya have always stuck with me, so this is my love letter to the neighborhood.” – YOON, Co-Founder and Creative Director of AMBUSH®

Founded in 2008 as a jewelry line that has since expanded into designing unisex ready-to-wear collections, AMBUSH® quickly gained a following among fashion’s boldest and brightest for its experimental designs and sleek styling. The three-piece collection embodies this cutting-edge approach YOON and AMBUSH® are known for, crafted with the comfort and feel of UGG®.

The UGG AMBUSH Heel ($650), UGG AMBUSH Woven Boot ($325), and UGG AMBUSH Boot ($335) redefine what a heel and classic UGG® silhouettes can look like. The collection features the iconic, premium materials of UGG® such as full grain leather, luxurious sheepskin and soft nubuck that’s brought to life through YOON’s vision of styles able to be worn a multitude of ways – dressed up or down, paired with a mini or long skirt, under or over baggy cargos.

About UGG®, Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com

About AMBUSH®, founded in 2008 by YOON and VERBAL as an experimental line of jewelry ‒ innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif received wide media coverage around the world. With apparel created as a canvas to complete the aesthetic YOON envisioned, AMBUSH® evolved into designing unisex ready-to-wear collections. The brand made its Paris debut in 2015 with YOON and VERBAL listed as two of Business of Fashion’s Top 500 most influential figures in global fashion, a title they have since held for 9 consecutive years. In 2017 AMBUSH® was selected as one of the top 8 finalists for the LVMH Prize. AMBUSH®’s uniquely crafted parts form an idiosyncratic style that led to commissions and collaborations with an illustrious list, including Louis Vuitton (Kim Jones), sacai, UNDERCOVER, Moët & Chandon, Nike, Converse, Rimowa, Gentle Monster, Bvlgari, and others.