Borsalino White Iris Perfume Release. Borsalino expands its olfactory universe with the launch of white iris, the second opus of the black & white collection
MILAN, September 2025 – Borsalino, the legendary Italian Maison renowned for its timeless elegance, proudly announces the launch of White Iris, the highly anticipated second opus of the B&W Collection. Following the celebrated debut of Black Iris in February 2025, White Iris now takes the spotlight — a luminous counterpart inspired by the golden era of black-and-white film and the Maison’s long-standing relationship with the silver screen.
THE FIRST DUO LAUNCH: A PERFUME DATE
More than a dialogue, the B&W Collection was conceived as a fragrance duet, composed to complement each other and be worn in tandem on a first date. Black Iris and White Iris were created as two fragrances in perfect balance — one masculine, one feminine—destined to find their perfect love match. The Borsalino man, dressed in mystery and refinement with Black Iris, encounters the Borsalino woman, radiant and luminous with White Iris. Together, they embody a modern love story, crafted with olfactory artistry. Following this first romantic duo, the love story will unfold in new chapters in 2026 and 2027 that capture defining moments of Italian romance through the language of scent.
WHITE IRIS: NOTES OF ELEGANCE AND SEDUCTION
White Iris captures the luminous sophistication of the iris flower, interpreted with sensual gourmand accents and refined Italian spirit. Olfactory Pyramid: Top – Bergamot Italy Essence, Lemon Sfuma Italy Essence, Iris Italy ; Heart – Jasmine Morning India Absolute, Orange Blossom, Almond (Amaretto liqueur) ; Base – Praline, Cedarwood Virginia USA Essence, Patchouli Prisma Indonesia Essence.
In the words of the perfumer Nicolas Bonneville from DSM-Firmenich: “This fragrance opens with a bright burst of citrus, setting the stage for the star ingredient: Iris. The velvety elegance of iris is delicately wrapped in luminous floral notes of Jasmine and Orange Blossom, adding a touch of radiant freshness. A subtle hint of Almond, reminiscent of Amaretto liqueur, lends warmth and gourmand softness. Finally, Praline, Cedarwood, and Patchouli leave an unforgettable trail, a signature of sophistication and seduction.”
WHITE IRIS: A CINEMATIC SILHOUETTE
Echoing the design of its masculine counterpart, the bottle of White Iris pays tribute to Maison’s iconic hat-making heritage. Its cap, shaped like a refined hat, and its ribbon-inspired label now appear in luminous white, adorned with the Borsalino signature in sophisticated burgundy red. Through the transparent glass, the fragrance reveals a radiant amber juice, a hue that captures both vintage charm and modern elegance. Retro yet timeless, the design evokes the allure of classic cinema: feminine, graceful, and enduringly chic.
Global Launch Strategy, In Italy, White Iris will be distributed exclusively through two prestigious perfume destinations: Lively and Estasy. These carefully selected retail partners embody the values of rarity, refinement, and storytelling that define both Borsalino and the B&W Collection. Their clientele, cultivated and discerning, will be among the first to discover and experience this new opus of olfactory artistry.
Beyond Italy, White Iris will be available from September 25th, 2025, at select luxury retailers worldwide, as well as Borsalino and Perfume street’s websites. The Borsalino White Iris Eau de Parfum Spray fragrance will be available in 10ml version at a retail price of €24.95, in 50 ml version at a retail price of €95.00, and in 100 ml version at a retail price of €120.00.
All images Borsalino White Iris Perfume Release by the brand.