Marine Serre Night in Shanghai for FW25 Campaign Part 3 in Heads Or Tails Collection.

Following the unveiling of Marine Serre FW25 / Fall/Winter 2025 collection at La Monnaie de Paris on March 10, Marine Serre now presents the visual campaign of the season — expanding on and reinterpreting the themes introduced in that landmark show. The event marked a defining moment for the House, signalling both personal and creative evolution.

Through the prism of illusion, symbolism, and transmission, the collection introduced a new silhouette: powerful, precise, and sensual. Strong tailoring, cinched waists, and bold shoulders evoked the femme fatales of the 1950s and 1980s. Every line, volume, and detail reflected a maturing creative voice — rooted in bold femininity, poetic strength, and a determination to challenge surface appearances. Grace met radicality; beauty revealed complexity. It is from this spirit that the Fall/Winter 2025 campaign emerges.

Marine Serre Night in Shanghai for FW25 Campaign Part 3, Echoing the cinematic tone of the show, the campaign unfolds in three acts, imagined by photography duo Julia & Vincent and videographer Adrien Lallau. Shot across three distinct cities, each chapter offers a unique interpretation of the collection, drawing on cultural and cinematic references dear to Marine Serre.

ACT III : NIGHT IN SHANGHAI

The final act of the Marine Serre FW25 campaign unfolds in the velvet embrace of Shanghai’s night — a cinematic tableau where silence dominates, glances carry weight, and desire lingers in the air. Set against the deep crimson of a velvet sofa, under the dim glow of neon light filtering through rain-streaked windows, the atmosphere recalls Wong Kar Wai’s In the Mood for Love — refined, restrained, yet charged with emotion. Each frame is sculptural: bodies poised, languid yet powerful, suspended between intimacy and distance.

Here, the story is told not through words, but through movement — the sculptural language of bodies. Tension replaces dialogue. The arch of a back, the geometry of crossed legs, the deliberate stillness between two figures — every detail becomes part of an evocative ritual. Nothing is said, yet everything is revealed. The unspoken reigns supreme, turning silence into seduction and stillness into power.

The silhouettes — tailored suits, long sculpted dresses, and sheer hosiery — balance structure and sensuality. Burgundy, black, and scarlet tones reinforce the mood: opulent, enigmatic, magnetic. This chapter also spotlights one signature accessory of the season: the Aurora bag, in embossed crocodile white leather. Alongside it stands two key icons of the collection — the emblematic trompe-l’œil slip dress and the signature recycled mesh flock tights.

All images Marine Serre Night in Shanghai for FW25 Campaign Part 3 by the brand. Credit to : Photographers Julia et Vincent @ juliaetvincent / Models Dalton @itsdaltond / Jiaxing Li @L19106517577 / DOP Adrien Lallau @adrienlallau / Set designer Enzo Selvatici @enzoselvatici / Stylist Benoit Bethume @benoitbethume / Hair Pablo Kuemin @pablokuemin using @schwarzkopf et @schwarzkopfpro / Make-up Carole Colombani @carolecolombani / Nails Anais Coredvant @nailsanaiscordevant / Casting William Lhoest @williamlhoest