Ay Lelum Spring/Summer 2026 during Paris Fashion Week

Ay Lelum Spring/Summer 2026 / SS26 was presented by Global Fashion Collective during Paris Fashion Week

Ay Lelum is a second-generation Coast Salish design house from Nanaimo, British Columbia, Canada. Founded by sisters of Snaneymuk First Nation chief descent, the brand features traditional artwork by their father, William Goode, and brother, W. Joel Goode. Under the guidance of their mother, Sandra Moorhouse-Goode (who launched the first Coast Salish clothing line in the 1990s), they continue their cultural and design heritage. Their sustainable and inclusive collections are crafted by house-made and local B.C. artisans, weaving the story of the Coast Salish into couture fashion.