Benmoyal Campaign Autumn Winter 2025

Now simply BENMOYAL, the house embraces a fresh new aesthetic built around a simple idea: A young girl in her 20’s, raiding her grandma’s closet, mixing vintage pieces she found there with her own urban wardrobe to craft a playful, effortlessly cool look and vibe.

At BENMOYAL, tweed fabrics jackets inspired by vintage clothes are mixed with jersey sweatpants and nylon embroidered bombers. Tight and loose garments are also often mixed to create this hybride and unique cool looks with a tint of mediterranean vibe. The (new) BENMOYAL woman is spontaneous, nonchalant, playful, irreverent.