Marine Serre Celebrate The Opening of First Global Flagship Store in Seoul

Marine Serre Celebrate the opening of first global flagship store in Seoul.

Marine Serre takes over Seoul. Marine Serre celebrates the opening of her first global flagship store in Seoul with an intimate dinner, a gathering of community and VIPs, and a night of celebration.

Marine Serre has taken Seoul by storm — marking an extraordinary new chapter for the Maison with the opening of Marine Serre Hannam House, its first global flagship store, located in the heart of Seoul’s creative district, Hannam-dong. To celebrate this milestone, the brand hosted an intimate dinner bringing together the Marine Serre community and VIP guests for a unique evening that embodied the brand’s spirit of transformation, sensuality, and connection. Among those attending were: Rowoon, Natty, Heyoon Jeong, Lia Kim, Lim Kim; Heejung Park, Yugo, Qjin and Qwon.

The dinner captured the Maison’s signature philosophy of regeneration and authenticity — a moment suspended in time, where long-time collaborators, local creatives, and friends of the brand came together in celebration of craftsmanship and shared energy.

A New Temple of Regeneration. The next day marked the official opening of Marine Serre Hannam House, a bold new space reflecting the Maison’s visionary spirit. More than a boutique, the Seoul flagship offers a ritual journey inspired by the cyclical nature of the Moon — the House’s most iconic symbol. Blending wood and metal, light and scent, the two-story space reflects Marine Serre’s distinctive aesthetic — where spirituality meets luxury and fashion transforms into a sensory experience.

The opening gathered Marine Serre, her community, and a circle of VIPs including Rowoon, Natty and Misook Lee, celebrating the Maison’s first-ever permanent home — a symbol of its evolution into an elevated and timeless form of luxury. A Night to Remember. The festivities culminated in an afterparty at Kockiri, where the Marine Serre community reunited once more in a joyful, celebratory atmosphere. Music, laughter, and shared emotion filled the night — a beautiful reflection of the Maison’s inclusive and deeply human spirit.