Scotch & Soda Celebrates 40 Years of Creativity and Craftsmanship with Limited-Edition Anniversary Collection
NEW YORK, NY – November 19, 2025 – Scotch & Soda, the Amsterdam-based fashion brand, is proud to unveil its 40th Anniversary Capsule Collection. Celebrating four decades of bold creativity, craftsmanship, and self-expression. The limited-edition collection reimagines the brand’s most iconic pieces through the lens of its classic Reversible Souvenir Jacket – a timeless emblem of rebellion, adventure, and individuality that has long defined Scotch & Soda’s DNA.
Each piece pays homage to the brand’s rich heritage while embracing today’s spirit of freedom and optimism, including embroidered denim jackets with matching jeans, colorful sweatshirts, and embellished tees. Drawing inspiration from Amsterdam’s creative energy, the collection merges vintage details with contemporary design, reflecting Scotch & Soda’s ongoing mission to celebrate the unique and the unexpected.
The 40th Anniversary Collection is now available at ScotchandSoda.com (EU & US) and select store locations with prices ranging from $68- $348.
What is SCOTCH & SODA ? Endlessly optimistic and inspired by the free spirit of Amsterdam, Scotch & Soda champions individuality, authenticity, and the power of self-expression to create the unique. Fusing the expected with unexpected details, Scotch & Soda is built upon a distinctive point of view, conversational pieces, and a bold approach to style to redefine everyday dressing. We dare to mix classic and contemporary, color and print and texture on texture. Grounded in practicality, upbeat designs and finished with bespoke detail, Scotch & Soda collections are created for you to make them your own. Our mission is to bring joy and inspire our customers to celebrate life and our global community, together.
What is BLUESTAR ALLIANCE ? Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $13 billion in global retail sales. Bluestar Alliance is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Elie Tahari®, Limited Too®, Brookstone®, and more—each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores across North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Alliance continues to expand its global presence—most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands. Bluestar Alliance stands at the intersection of innovation, influence, and brand authority, shaping the future of how consumers experience brands around the world.
All images Scotch & Soda Celebrates 40 Years of Creativity and Craftsmanship by the brand. PR Agency lede Company Paris.