Casablanca Beach Club 26 Campaign for Los Angeles Fashion. Casablanca introduces Beach Club 2026, inspired by skate and surf culture and the tropical biodiversity of Hawaii

The Casablanca Beach Club 2026 campaign continues its exploration of skate and surf culture, as evoked by the juxtapositions of Los Angeles and its raw mix of subcultures. Shot at the iconic Pink Motel, a gritty yet beautiful roadside motel-turned-film location, the campaign showcases these contrasting visual codes, capturing moments that feel like film stills – snapshots from a larger story.

Inside the motel rooms, parking lot, 1950s diner, and iconic swimming pool that doubles as a skate bowl, six models play the roles of characters you might expect to see in this cinematic setting, illustrating the duality of glossy high fashion against more raw, bohemian surf and skate roots. Two photographers, Corentin Leroux and Myles Hendrik, captured a series of complementary images: Leroux’s composed, polished scenes – of models Zoe Panis and Luke Champion (brother of former Casablanca model Abby Champion) outside a motel room, lounging in a plastic lawn chair, for instance – contrast Hendrik’s more spontaneous, point-and-shoot style, perfect for authentic moments of Indie Berling and Sid Stopnik’s playful energy. Grayson Harivel and Antonio Macek also star in the campaign, posing with their surfboards.

For Beach Club 2026, Casablanca’s signature nature motifs are realised in iconography and graphics inspired by Hawaii. The bright, lush greens of tropical plants are represented on knit dresses and crochet pieces, while coordinating silk sets and jersey separates are embellished with wave and surf motifs, elaborate volcano and lotus graphics, and tie dye effects. The brand’s colour gradient is transposed in a bright blue/green on a cropped, ruched polo and shorts set, bestselling swimwear, select children’s styles and a surfboard. Beach club classics such as terry towelling pieces and ringer tees extend the collection’s homage to vintage surf and skate culture, with the worn-in textures of the Pink Motel contributing to the story. In contrast to the bright pieces in the collection, the iconic monogram has also been reversed, reimagined with vibrant hues appearing against a deep black background.

The Casablanca Beach Club 2026 collection is available now on casablancaparis.com, at the brand’s flagships in Los Angeles (469 North Canon Drive, Beverly Hills) and Paris (rue du Faubourg Saint-Honoré), and at leading fashion boutiques across the globe.

All images Casablanca Beach Club 26 by the brand. PR Agency KCD World Wide Paris. CREDITS : Creative Director Charaf Tajer, Art Director Steve Grimes, Image Director Maya Chantout, Photographer Corentin Leroux, Props Romain Goudinoux, Stylist Helena Tejedor, Hair Stylist Dom Forletta, Makeup Artist Holly Silius, Models/Talent Indie Berling & Luke Champion & Grayson Harivel & Antonio Macek & Zoe Panis & Sid Stopnik