Oriental Fashion Show Returns to Paris during Paris Couture Week. On 25 and 27 January 2026, the Oriental Fashion Show returns to Paris for a series of runway shows at the crossroads of fashion and culture.

On 25 January 2026, the historic salons of the Hôtel de Crillon will host an exclusive fashion show featuring two brands from the Sultanate of Oman, Yoland Fashion House, and the United Arab Emirates, Reesha Design. On 27 January 2026, the Guimet Museum will open its doors to the Oriental Fashion Show.

This iconic venue dedicated to the arts of the world will celebrate elegance as a universal language and a vehicle for transmission. Under the theme “ Elegance as Heritage”, a series of runway shows presented in three distinct acts will bring into dialogue styles, craftsmanship, and contemporary expression rooted in multiple clothing traditions from around the world.

Through these shows, the Oriental Fashion Show will highlight talented designers and couture houses from across the globe: the Middle East, North Africa, the Gulf region (United Arab Emirates, Jordan, Lebanon, Egypt, Kuwait, Morocco), and Asia (Azerbaijan, Turkmenistan, Uzbekistan, Kazakhstan, Tajikistan, Japan).

This geographical diversity reflects the founding mission of the Oriental Fashion Show: to build bridges between cultures and to reveal sometimes little-known heritages. Beyond aesthetics, the Oriental Fashion Show is deeply rooted in a cultural approach, showcasing the craftsmanship, historical narratives, and artisanal traditions of each region. As a true platform for cultural diplomacy, the event contributes to the development of international exchanges and relations by offering a space for dialogue in which fashion becomes a shared language.

All images Oriental Fashion Show Returns to Paris during Paris Couture Week by the brand. PR Agency Guitar Milan.