Bally Alpine Fall/Winter 2026 – 2027 / FW26 at Milan Men’s Fashion Week entitled #BALLYSPORT
The Swiss luxury brand revisits its historic connection to the alpine world, reinterpreted through a contemporary lens. BALLY is proud to unveil its FW26 / Fall/Winter 2026 – 2027 Alpine Collection, reaffirming the brand’s enduring relationship with sport and performance-driven design. Since its founding in 1851, BALLY has cultivated a deep affinity with technical craftsmanship, innovation and the elegance of function. The Alpine Collection continues this legacy, drawing from the brand’s historic engagement with mountain exploration while translating it into a modern, refined wardrobe for today.
BALLY’s connection to the alpine world is deeply embedded in its sports heritage. Following early innovations in technical footwear throughout the first half of the 20th century — such as the introduction of the ‘Sparta’ sharply cut grip sole in the 1920s — 1947’s Swiss Everest expedition marked a defining moment for the house as it supplied the hiking footwear. This expertise culminated in 1953, when Tenzing Norgay wore a BALLY ‘Reindeer’ boot during the first successful ascent of Mount Everest, an expedition that forever linked the brand to the spirit of endurance and discovery.
From this historic milestone, alpine functionality became a recurring influence across BALLY’s design language, informing winter sports footwear and performance-driven silhouettes that balanced protection, precision and style. This heritage remains a cornerstone of the brand’s identity, where sport is not merely a reference but an essential foundation.
For Bally Alpine FW26 / Fall/Winter 2026 – 2027, the Alps are reimagined through a contemporary perspective, remaining faithful to BALLY’s distinctive aesthetic codes. Taking inspiration from its extensive archive, the brand borrows from past winter campaigns, graphic treatments and the native landscape to inform prints, silhouettes and ‘SKI’ motifs. Swiss pine trees and snow-tipped conifers repeat tightly across the collection in a unique take on camouflage, while the House signature ‘B’ serves as quilted embossing across bags, accessories and ready-to-wear.
Technical materials are refined with architectural lines, while utilitarian details — such as exaggerated pockets on new season bags — are elevated through luxurious finishes and Swiss craftsmanship. Heavy on shearling, wool and padded silhouettes, the collection balances performance and sophistication, offering a modern interpretation of alpine dressing that seamlessly transitions from mountain environments to urban settings. The iconic curling boot — famously worn by the Swiss team in the 1956 Winter Olympics — also becomes the City Curling, with a chunkier, sneaker-hybrid aesthetic, yet the same unwavering performance on ice.
Similarly, the new Alpine Boot defies weather in iterations of rich calf leather and wool, with accents of shearling and hooked laces recalling the brand’s history of hiking. Rooted in authenticity and driven by innovation, Bally FW26 / Fall/Winter 2026 Alpine Collection reflects BALLY’s ongoing dialogue between sport and style — where heritage informs design, and function is rendered with unmistakable elegance.
ABOUT BALLY, Bally is a Swiss luxury brand established in 1851 with a rich heritage in shoemaking and a longstanding relationship with architecture, the arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. The company is owned by Regent LP, a privately held group focused on long-term investments in companies with premium brands, attractive growth and strong cash flow dynamics. For more information, please visit Bally.com
All images Bally Alpine FW26 / Fall/Winter 2026 – 2027 by the brand.