Georges Laurence Fall/Winter 2026 during Paris Men’s Fashion Week

Georges Laurence Fall/Winter 2026 / FW26 during Paris Men’s Fashion Week

Georges Laurence is a Paris-based menswear house. The brand develops a wardrobe built around the archetypes of the masculine wardrobe, conceived as a cohesive whole designed to stand the test of time. The house’s pieces serve as a starting point for a conceptual re-reading of classic codes. In direct connection with the contemporary world, the collections may engage with serious subjects, always approached with a sense of distance irony and duality are integral to the brand’s language. The garments are crafted in Italy, using carefully selected, responsibly sourced materials, and reflect a highly precise level of craftsmanship.

Alongside the main collection, Georges Laurence offers a made-to-measure line through its Studio through a selection of Italian and English fabrics, the Studio presents six essential foundations, a more intimate and personal extension of the brand’s universe. This space embodies the identity of Georges Laurence and allows for direct exchange with a close circle of clients. Far from any urgency for novelty, Georges Laurence takes the time to develop a more individual approach, grounded in dialogue, precision and longevity.

Georges Laurence FW26 / Fall/Winter 2026 entitled ZOOM. For this first collection, Georges Laurence starts from a gesture that has become instinctive : the zoom. The one we perform without thinking on social media, driven by distraction rather than real interest. Zoom observes this habit and shifts it from the digital space to the garment rather than competing for attention on a screen, the collection proposes another form of distraction: noticing what is already there, in the real world.

The silhouettes are built on classic menswear forms : coats, jackets, trousers, tailoring. Familiar foundations, almost evident. It is on this sense of “normality” that the zoom gesture intervenes. Buttonholes turn into oversized embroideries. Plackets are widened. Trouser waistbands are extended. What was once secondary becomes the main element of the garment. Distraction is no longer digital; it is physical. With Zoom, Georges Laurence proposes a wardrobe that plays with the way we look today. A collection that diverts a digital reflex to shift attention from the screen to the garment.

Nathaniel Benayoun, 26, was born in Paris. He spent eight years in Brussels before returning to France to study at Studio Berçot. He began his career in menswear at Isabel Marant, before joining Courrèges. He then joined Off-White, where he worked for two years alongside Ibrahim Kamara, in charge of women’s tailoring and outerwear. Today, based in Paris, Nathaniel Benayoun works as a freelance designer, collaborating with various fashion houses.