Alan Crocetti Cruise Campaign with Artist Deni Horvatic

Alan Crocetti Cruise Campaign, with artist Deni Horvatic, captures the energy of club culture —where identity is fluid, expression is fearless, and style becomes a form of communication without words. Each piece is designed to live with you: on skin, in sweat under strobes, in sun, and in the quiet after.

Deni Horvatic records his subjects in a way that the viewer is offered a point of view that he literally shares with the viewer: “I see you from exactly where you are.” By removing the distance between bodies, the portraits in the scan series fulfil the fantasy of a complete merging between viewer and the element in sight, which is actually impossible.” That intimacy runs through the Cruise Campaign, a world where jewellery doesn’t decorate the body, but collapses into it. where closeness, contact, and identity feel blurred, charged, and alive. “Jewellery is part of our individuality,” says Alan Crocetti. “It’s not separate from us — it becomes us. These pieces are made to feel like they belong on the body, as if they’ve always been there.”

Blending sensual silhouettes with statement forms, the Cruise Campaign celebrates self-expression in its rawest state — a tribute to those who dress and undress for themselves, for the night, for the moment, and for the feelings. From minimal pieces meant to layer like second skin to bold statements that catch every flicker of light, the collection moves between softness and hardness, echoing the freedom and intensity of nightlife. A personal language shaped by movement, memory, and desire.

All images Alan Crocetti Cruise Campaign by the brand. Photography Deni Horvatic, Creative Direction Alan Crocetti & Deni Horvatic, Models Lucija Rukavina & Ante Vujanović & Jurica Kranjec & Toni Kukuljica. PR Ritual Projects Paris.