Proenza Schouler Spring/Summer 26 Campaign Just Released

The Proenza Schouler Spring/Summer 2026 campaign serves as an opening statement to a new chapter following the appointment of Rachel Scott as Creative Director. With the woman as the agent of her own story at the center of the narrative, it subtly signals the emergence of a new Proenza Schouler world.

Brought to life by a team of women, the campaign offers a first-hand perspective on modern womanhood. Moving closer to her, we understand her world, richer in layers and textures. Grounded in a sense of self-authorship, she embraces contradiction without hesitation: sophisticated yet sensual, instinctive yet intelligent, defined by a quiet authority.

Conceived as a short film, the campaign is directed by Rana Toofanian, featuring Caitlin Soetendal, photographed by Senta Simond and styled by Marika-Ella Ames.

All images Proenza Schouler Spring/Summer 26 Campaign Just Released by the brand. Credits: Photographer Senta Simond, Casting Julia Lange, Art Direction Rana Toofanian, Styling Marika-Ella Ames, DP Steven Rico, Make-Up Homa Safar, Hair Dylan Chavles, Nails Ada Yeung, PR Lucien Pages Communication.