S.Coups wears BOSS for his performance at the CxM at Kaohsiung Arena

South Korean rapper and singer-songwriter S.Coups once again proved his growing influence in global fashion as he took the stage at the CxM (S.Coups × Mingyu) “DOUBLE UP LIVE PARTY” tour stop at Kaohsiung Arena in Taiwan on 24 April 2026. For the high-energy performance, the artist delivered a striking visual statement in a custom look by BOSS, blending performance intensity with sleek luxury aesthetics. His outfit featured a black full-zip biker jacket crafted from suede-bonded Nappa lamb leather, paired seamlessly with matching slim-cut leather trousers—an ensemble that highlighted both edge and sophistication on stage.

The choice of BOSS for this performance reflects S.Coups’ evolving identity not only as a musician but also as a fashion figure. Known offstage as Choi Seung-cheol, he is the leader of the globally acclaimed K-pop group SEVENTEEN and has steadily expanded his artistic reach into style and luxury branding. His appearance in Kaohsiung demonstrated how performance fashion has become an extension of his artistry, with tailored leather silhouettes amplifying his charismatic stage presence while reinforcing a bold, modern image.

This moment is also closely tied to his ongoing collaboration with BOSS. In April 2025, S.Coups was officially named a global brand ambassador for the German fashion house, joining an elite lineup of international figures . Since then, he has represented the brand at major events such as the Met Gala and even made his runway debut at Milan Fashion Week, further cementing his status in the fashion world. His partnership with BOSS signals a strategic blend of K-pop influence and luxury fashion, positioning him as a key figure in bridging global music culture with high-end style.

S.Coups (real name Choi Seung-cheol) is a South Korean rapper, singer-songwriter, and performer best known as the leader of the K-pop group SEVENTEEN. Born on August 8, 1995, in Daegu, South Korea, he debuted with the group in 2015 under Pledis Entertainment. As the overall leader and also the head of SEVENTEEN’s hip-hop unit, he plays a central role in guiding the group both musically and personally. “S.Coups” comes from “S” (for Seung-cheol) and “Coups,” inspired by the word “coup” (a big success or win). It reflects his goal of achieving great things as a leader.

All images S.Coups wears BOSS for his performance at the CxM at Kaohsiung Arena by the brand.